K-pop continues to take over the world of high fashion, and this time, it’s ATEEZ’s San who’s making headlines.
The powerhouse performer has officially been announced as the new global ambassador for Italian luxury brand Dolce & Gabbana, marking another milestone in his ever-evolving career.
The announcement, made on October 15, 2025, has sent fans and fashion enthusiasts into a frenzy — and for good reason.
A Match Between Charisma and Couture
Dolce & Gabbana announced the exciting partnership through their official social media channels, describing San as a “dynamic artist whose confidence, stage presence, and creativity perfectly embody the spirit of Dolce & Gabbana.”
The brand’s statement emphasized that the collaboration reflects a shared passion for individuality and bold self-expression.
ATEEZ’s San (Credit: YouTube)
San, known for his captivating performances and magnetic charm on stage, expressed his enthusiasm about the collaboration:
“I am proud and excited to embark on this journey with Dolce & Gabbana. I look forward to creating meaningful moments together and showcasing a new side of myself through fashion.”
His message reflects not only gratitude but also the confidence of an artist ready to merge two worlds — K-pop and haute couture — in a way that feels both authentic and inspiring.
From Stage to Runway: San’s Evolving Global Presence
As a member of ATEEZ, one of the most dynamic boy groups in the global K-pop scene, San (Choi San) has built a reputation for intensity, artistry, and emotional depth.
His performances often blur the line between dance and theater, combining power with grace.
Over the years, ATEEZ has become a global phenomenon — selling out world tours, topping charts, and earning praise for their musical diversity and cinematic storytelling.
San’s growing influence in fashion isn’t new. Fans have long admired his keen sense of style, which balances daring experimentation with understated elegance.
Whether it’s his sharp tailoring, fearless approach to patterns, or his ability to make any outfit look runway-ready, San has always carried a natural sophistication that caught the attention of luxury houses.
His appointment as a global ambassador for Dolce & Gabbana solidifies his transformation from an idol to a fashion icon — one capable of redefining how K-pop stars are perceived in the luxury industry.
Why Dolce & Gabbana Chose San
Dolce & Gabbana, known for celebrating individuality and artistic confidence, has been embracing younger cultural icons who represent a new generation of creativity.
In San, the brand found the perfect ambassador — someone who radiates self-assuredness while staying true to his roots.
The Italian fashion house has a legacy built on bold aesthetics — ornate designs, vivid patterns, and an unfiltered love for drama and elegance.
Similarly, San embodies a theatrical stage persona that commands attention and tells stories through emotion and performance.
Fashion insiders note that this collaboration could mark a new era for Dolce & Gabbana’s relationship with the Korean entertainment world.
With K-pop continuing to shape global culture, partnerships like this bridge the gap between artistic passion and luxury craftsmanship.
Fans Celebrate “San x D&G”
Within hours of the announcement, hashtags like #SanxDolceGabbana, #SanGlobalAmbassador, and #DolceGabbanaSan began trending worldwide on X (formerly Twitter).
Fans flooded social media with excitement, sharing clips of San’s most iconic performances and calling him “the definition of luxury.”
Many Atinys (ATEEZ fans) pointed out that San’s elegance and confidence make him the perfect match for Dolce & Gabbana’s sophisticated yet rebellious aesthetic.
Others expressed pride in seeing another K-pop idol recognized by one of the world’s top fashion houses — further proof of K-pop’s undeniable cultural impact.
ATEEZ’s San (Credit: X)
One fan wrote,
“San doesn’t just wear fashion — he lives it. Every outfit becomes art when he puts it on.”
Another added,
“This is more than a brand deal; it’s a celebration of how far K-pop artistry has come.”
The Power of K-Pop and Fashion
San’s new ambassador role isn’t just a personal achievement — it reflects the larger trend of luxury brands embracing K-pop’s global reach.
In recent years, top idols have become fashion’s most sought-after ambassadors, walking red carpets at Paris Fashion Week, attending Met Gala events, and fronting campaigns for heritage labels.
K-pop stars bring something unique to luxury fashion — a blend of discipline, storytelling, and emotional expressiveness that resonates with global youth culture.
With their global fanbases and distinctive aesthetics, idols like San help redefine how luxury connects with authenticity and creativity.
Dolce & Gabbana’s partnership with San signals the brand’s ongoing interest in Asian markets and its recognition of K-pop as a cultural force.
By choosing an artist known for his sincerity and artistry, the label ensures that this collaboration feels meaningful rather than commercial.
What’s Next for San and Dolce & Gabbana
While the official campaign images have yet to be released, fashion insiders are already speculating that San may appear in Dolce & Gabbana’s upcoming Spring/Summer 2026 global campaign and possibly walk in one of their future fashion shows.
His mix of confidence and mystery fits perfectly with the label’s dramatic runway energy.
Beyond modeling, San’s influence could extend into creative collaborations — from special-edition collections to artistic projects that merge music and fashion.
Given Dolce & Gabbana’s history of pushing creative boundaries, fans can expect innovative storytelling that blends visual art, performance, and emotion.
A Defining Moment for San’s Legacy
For San, this ambassadorship is more than a title — it’s a defining moment that underscores his growth as a global artist.
It’s a reminder of how far ATEEZ and its members have come since their debut, proving that passion, perseverance, and artistry can open doors to worlds beyond music.
As he steps into this new chapter, San carries not only his personal charisma but also the pride of representing the ever-evolving global influence of K-pop.
With Dolce & Gabbana by his side, he’s ready to conquer another stage — one draped not in spotlights but in silk, velvet, and the timeless glow of luxury.
K-pop powerhouse IVE has once again captured global attention by revealing the second version of their official light stick.
The announcement, made on October 15, 2025, marks a new chapter in the group’s growing legacy and has sparked excitement among fans across the globe.
For the millions of DIVEs who have supported IVE since their debut, the upgraded light stick represents far more than just a concert accessory — it’s a bright symbol of connection, progress, and pride shared between the group and their fans.
A Group That Redefines Elegance and Confidence
IVE debuted under Starship Entertainment in December 2021 and immediately stood out for their elegant visuals, powerful stage presence, and message of self-confidence.
Songs like Eleven, Love Dive, After LIKE, and I AM became instant hits, showing that IVE could combine catchy melodies with graceful charisma.
Over the years, the group has continued to grow musically and conceptually, blending boldness with beauty in every performance.
As their artistry evolved, fans began to anticipate that an upgraded light stick — something that reflects the group’s maturity and strength — would eventually arrive.
Now, with the release of Light Stick Version 2, that long-awaited moment has finally come.
A First Look at the Design
The teaser video for IVE’s new light stick was shared on the group’s official social media platforms, giving fans a first glimpse of the design.
The short clip revealed a sleek, futuristic aesthetic that fits perfectly with IVE’s modern and luxurious image.
Although detailed specifications have not been disclosed yet, fans noticed that the new version seems to have a refined structure, possibly featuring enhanced lighting and a more comfortable grip.
The top portion of the stick appears to carry a cosmic-inspired motif, reflecting IVE’s recurring themes of stars, dreams, and empowerment.
Accompanied by the phrase “Coming Soon,” the teaser left fans buzzing with speculation and excitement — eager to learn when and how they can get their hands on the upgraded version.
Fans Celebrate the Announcement
The moment the announcement dropped, social media exploded with reactions. Within hours, hashtags like #IVE_LightStick2 and #DIVEsReadyToShine began trending globally on X (formerly Twitter).
Some fans shared sentimental posts about their memories with the first version, recalling the early concert days and fan meetings.
Others expressed how the new light stick represents the next step in their shared journey with the group.
One fan commented,
“It’s more than a light stick — it’s a symbol of how far IVE and DIVEs have come together. The design looks elegant, just like the girls themselves.”
Another added humorously,
“Time to retire my old light stick — it’s served well through so many encore stages!”
The response has been overwhelmingly positive, with international fans praising the design’s sophistication and anticipating that the new light stick will shine even brighter during future tours.
The Meaning of Light Sticks in K-pop Culture
In K-pop, a light stick isn’t just a prop — it’s an identity marker and a tool of emotional connection.
Each group’s light stick carries distinct colors, designs, and meanings that unite fans into a single glowing community during concerts and events.
When thousands of light sticks illuminate an arena, the synchronized lights create breathtaking “fan oceans,” symbolizing unity and love between artists and supporters.
For IVE, this second light stick is expected to enhance that experience further.
Modern versions of light sticks often include Bluetooth connectivity, app-controlled lighting effects, and synchronized stage modes, allowing fans to participate in dynamic concert visuals.
If the upcoming model includes similar features, it will give IVE’s live performances an even more immersive, futuristic edge — perfectly aligned with the group’s artistic direction.
Timing the Release: A Smart Move by Starship Entertainment
The announcement comes at a meaningful time in IVE’s career. Over the past year, the group has broken multiple records, performed in major international festivals, and strengthened their global fandom base.
Their most recent album, praised for its balance of energy and emotion, demonstrated how much IVE has matured both musically and conceptually.
Releasing a second version of their official light stick now feels symbolic — a way to celebrate their accomplishments and prepare for a new era.
Many fans also suspect that the reveal may be linked to an upcoming world tour or a comeback, making the timing especially strategic.
As IVE steps into their fifth year as a group, this new release reinforces their image as global icons who know how to connect with their audience not only through music but also through meaningful fan experiences.
What to Expect Next
While details about the pre-order date, pricing, and release schedule have not been shared yet, fans are preparing for what will likely be a high-demand launch.
IVE’s merchandise has historically sold out within hours, and this release is expected to be no different.
Some speculate that Starship may hold a special showcase event or fan meeting to officially unveil the light stick and explain its design inspiration.
Given the buzz surrounding the announcement, such an event would undoubtedly draw immense attention from both domestic and international fans.
A New Symbol for IVE’s Journey
The new IVE light stick carries a deeper meaning than just a visual upgrade. It symbolizes the bond between IVE and DIVEs, representing shared dreams, support, and pride.
It’s also a reminder of the group’s journey — from confident rookies to global superstars who continue to push boundaries in music and fashion.
As concert lights dim and fans lift their light sticks high, the shimmering glow across thousands of hands will stand as a testament to IVE’s enduring message: self-love, unity, and empowerment.
With this release, IVE not only adds another collectible to their growing legacy but also strengthens their connection to a fandom that continues to shine just as brightly as the group itself.
