Baekhyun, a prominent member of the K-pop group EXO, has recently faced controversy due to an indoor smoking incident.
The issue came to light on September 16, when a video surfaced showing Baekhyun vaping inside a restaurant in Macau. This footage quickly caught the attention of fans and the public, sparking a debate about the appropriateness of his actions.

Baekhyun solo comeback concept photo
In response to the backlash, Baekhyun’s agency, INB100, has issued a formal apology addressing the incident. According to their statement:
Hello. This is INB100. We sincerely apologize to everyone who experienced discomfort due to the recent indoor smoking controversy involving our artist Baekhyun. At the time, Baekhyun and our staff were completely unaware that electronic cigarettes were prohibited in Macau. During a meal with the staff after performing in Macau, Baekhyun unconsciously used an electronic cigarette as the conversation deepened. Baekhyun feels deeply sorry for disappointing many fans due to his careless actions. Both Baekhyun and our company will be more vigilant to ensure that such incidents do not occur again, and we promise not to disappoint our fans in the future. We will also strive to act more maturely. Once again, we sincerely apologize for causing concern and discomfort. We are truly sorry.
The agency’s apology emphasizes that Baekhyun and his team were unaware of the local regulations regarding electronic cigarettes. They acknowledged that the situation was handled poorly and expressed regret for any inconvenience caused to fans.

BAEKHYUN 4th Mini Album concept photo.
Baekhyun, who has made a significant impact in the K-pop industry with his exceptional vocal talent and stage presence, has been a key member of EXO since its debut. Known for his charismatic performances and strong fanbase, this incident has been a notable deviation from his otherwise stellar public image.
In response to the incident, Koreans in online communities have shared their reactions. Some emphasized the importance of addressing such issues openly, saying, “It’s better to apologize instead of staying quiet.”
Others urged Baekhyun to avoid indoor smoking in the future, noting, “Please don’t smoke indoors from now on… smoke in designated smoking areas. What are non-smokers guilty of?”
Baekhyun’s apology and the subsequent public reaction highlight the importance of respecting local regulations and maintaining a positive public image
Kim Yeji, known as the “Shooting Queen” of the 2024 Paris Olympics, continues to surprise the public eye. Her impressive achievements in sports have not only earned her accolades but also garnered attention from high-profile figures like Tesla CEO Elon Musk, who suggested she pursue an acting career.
Kim Yeji is now making waves in the entertainment industry, solidifying her status as a rising star.
On September 14, Kim Yeji’s agency, Pulfeel, announced her exciting new role in the short-form series Crush . In this series, Kim will play a dynamic character—a killer—alongside India’s acclaimed star, Anushka Sen.
This role marks a significant step for Kim Yeji as she transitions from sports to acting, showcasing her versatility.

Kim Yeji for Vogue Korea.
In addition to her acting debut, Kim Yeji is also making a mark in the fashion world. On the same day, she was featured as the lead in MLB’s latest photoshoot.
The campaign, in collaboration with the prestigious fashion magazine Vogue, highlights Kim’s growing influence in the fashion industry. Her presence in this photoshoot further establishes her as a multifaceted talent.
Kim Yeji, 31, is a celebrated shooter representing the Imsil County Office. Her journey to fame began with a record-setting performance at the ISSF Shooting World Cup in Baku, Azerbaijan, where she won gold in the 25m pistol event.
At the Paris Olympics, Kim continued to impress by securing a silver medal in the women’s 10m air pistol final. This achievement came right after South Korean shooter Oh Ye Jin took the gold.

Kim Yeji for Vogue Korea.
As Kim Yeji transitions into acting and fashion, her fans and industry watchers eagerly anticipate her future projects.
Her rise in various fields demonstrates her exceptional talent and versatility, making her a prominent figure both on and off the shooting range.
Kim Yeji’s impressive achievements in sports and emerging roles in entertainment and fashion highlight her diverse talents.
From breaking records at the Olympics to starring in new media projects, Kim continues to inspire and mesmerize audiences around the world.