Jung Ji Woo, younger sister of BTS member J-Hope , shared heartfelt news with her followers on social media: she would be closing her fashion brand, charmeeze.
In her post, she explained that rapid changes in market trends, coupled with the practical challenges of managing a brand, led to this difficult decision.
“After much consideration, I have decided that now is the time to conclude the journey of charmeeze,” she wrote, reflecting both the emotional and professional weight of the choice.
Charmeeze has been a defining project for Jung Ji Woo, blending her personal style with her extensive experience in fashion.
Over the past two years, the brand has represented her vision and creativity, allowing her to communicate with her audience through thoughtfully designed clothing.
Reflecting on the Brand’s Journey
Jung Ji Woo expressed the significance of charmeeze in her life, stating,
“charmeeze has been a brand I have sincerely managed for over two years, encompassing my ten years of experience and personal taste in fashion. Communicating through clothing and showcasing various styles over this time has been incredibly meaningful to me.”
Her reflection underscores not only her commitment to fashion but also the personal growth she experienced through the process.
BTS’s J-Hope’s sister Jung Ji Woo (Credit: YouTube)
Despite the challenges, she emphasized that managing charmeeze provided her with a platform to explore creativity, engage with fans, and develop her professional skills as a brand director and entrepreneur.
Making the decision to close the brand was emotionally taxing for Jung Ji Woo, and she admitted to a mix of emotions and a deep sense of regret. Nevertheless, she emphasized her gratitude to the supporters who walked alongside her journey, writing,
“Above all, I could continually challenge myself without fear thanks to the customers who have supported and walked alongside me in the fashion industry over the past decade.”
Looking Toward the Future
While charmeeze may be concluding, Jung Ji Woo’s vision for her career remains strong. She shared plans to take time to reflect on her next steps and to explore more sustainable and impactful ways to grow as a brand director and creator. Her openness about the challenges of entrepreneurship and her determination to evolve professionally highlights her maturity and thoughtful approach to both creativity and business.
Fans can expect that Jung Ji Woo will continue to make meaningful contributions to the fashion industry, albeit in new and innovative ways. Her journey demonstrates that even when a chapter closes, the lessons and experiences gained continue to shape the path forward.
Jung Ji Woo: Beyond Charmeeze
She gained recognition through appearances on MBC’s ‘I Live Alone’, in a segment featuring her brother J-Hope, and starred in the Netflix series ‘The Influencer’, further solidifying her status as a public figure with a unique sense of style and personality.
Her dedication to both fashion and entertainment reflects a career built on passion, creativity, and resilience, traits that continue to endear her to fans and followers alike.
A Heartfelt Goodbye to Charmeeze
The closure of charmeeze marks the end of a meaningful chapter for Jung Ji Woo, but it also signals the beginning of new opportunities. Fans and supporters are likely to follow her journey with anticipation, excited to see how she channels her experience and vision into future endeavors.
As she concludes this chapter, Jung Ji Woo leaves behind not just a fashion brand, but a testament to the power of creativity, perseverance, and authenticity in building a meaningful career.
In conclusion, the end of charmeeze is a reflective moment for Jung Ji Woo, celebrating a decade of personal growth, style, and ambition while looking forward to the next phase of her journey in fashion and entertainment.
Fans of ATEEZ received a delightful surprise when leader Hongjoong teased his upcoming solo single, “Petit Coussin”.
On November 1, 2025 (KST), Hongjoong released a short teaser film that immediately drew attention online.
The clip depicts him running freely through a surreal, dreamlike space, which includes a house, LED screen windows, sand, and other symbolic elements.
The visual aesthetic hints at a creative and experimental approach, highlighting Hongjoong’s signature artistry.
A Special Birthday Release
The single is scheduled to drop on Hongjoong’s 27th birthday, November 7 at 11:07 PM KST, making the release personally significant for the artist and his fans.
ATEEZ’s Hongjoong (Credit: YouTube)
Timing the debut to coincide with his birthday adds a celebratory aspect, offering fans a unique way to participate in honoring both his musical and personal milestones.
Artistic Vision and Concept
The teaser film portrays Hongjoong exploring spaces that blur reality and imagination, emphasizing an artistic and cinematic storytelling approach.
This aligns with his role as a songwriter and producer, known for conceptualizing performances and music that combine high visual impact with musical depth.
Fans speculate that the single could explore genres ranging from experimental pop to R&B or fusion styles, potentially showcasing a side of Hongjoong not seen in group activities.
Balancing Solo Work with ATEEZ Activities
Despite focusing on his solo release, Hongjoong remains active in ATEEZ’s ongoing activities. The group is preparing for their ‘IN YOUR FANTASY’ concert in Kobe and celebrating their 7th anniversary with global fan events.
Hongjoong’s solo venture reflects a growing trend among K-pop idols who explore personal artistry while staying committed to group schedules, demonstrating both individual growth and teamwork.
Fan Excitement and Anticipation
Fans have expressed immense enthusiasm for Hongjoong’s solo debut. Social media platforms are abuzz with teaser breakdowns, countdowns, and fan art celebrating the upcoming single.
ATEEZ’s Hongjoong (Credit: YouTube)
Many anticipate that “Petit Coussin” will highlight Hongjoong’s unique musical identity, offering a contrast to ATEEZ’s high-energy group performances while maintaining his creative signature.
Hongjoong’s “Petit Coussin” is shaping up to be a significant milestone in his career, combining a personal birthday celebration with an exploration of his artistic vision.
With a visually striking teaser and the promise of a unique sound, the release is poised to be one of the most talked-about K-pop solo projects in early November 2025.
Fans worldwide are eagerly awaiting the full single, ready to witness Hongjoong’s individual artistry shine alongside his continued contributions to ATEEZ.
