BTS’s Jimin is facing significant backlash online after eating McDonald’s during a recent live broadcast, with many netizens accusing him of being insensitive amid the global boycott of the fast-food chain over its alleged links to the ongoing humanitarian crisis in Gaza.
During the live stream, Jimin appeared relaxed and cheerful as he chatted with fans while unpacking and eating his meal.
However, sharp-eyed viewers quickly noticed the distinctive McDonald’s packaging, which sparked immediate outrage among fans and global audiences who support the Boycott, Divestment, and Sanctions (BDS) movement — a campaign urging consumers to avoid companies allegedly complicit in the oppression of Palestinians.
Social Media Outcry: “Do Better, Jimin”
As clips and screenshots from the broadcast circulated across X (formerly Twitter), hashtags such as #BoycottMcDonalds, #JiminMcDonalds, and #SpeakYourselfBTS began trending.
“Dear #Jimin, please don’t consume or promote McDonald’s or other brands financing the genocide in Palestine. We need you to stand with humanity. Do better.”
Another fan lamented,
“I was so happy to see Jimin go live after so long, and then I realized he was eating McDonald’s. How do they still not care about Palestine?”
Many echoed similar sentiments, accusing Jimin of being unaware or indifferent to global issues.
Jimin seems to love McDonald’s (Credit: YouTube)
Several posts pointed out that, given the widespread coverage of the Gaza crisis across social media, it was difficult to believe he hadn’t seen discussions about the boycott.
A Growing Pattern of Idol Accountability
The controversy comes amid wider criticism of K-pop idols and celebrities for their perceived silence or neutrality on global humanitarian issues.
Fans have repeatedly urged artists, especially those with vast international fanbases, to use their platforms to advocate for justice and compassion.
Jimin’s situation also reignited debate about BTS’s collective social responsibility.
The group has long been celebrated for promoting self-love, empowerment, and unity through campaigns like #SpeakYourself, yet some fans now argue that their actions do not always align with those ideals.
One fan wrote,
“BTS taught us to speak ourselves and stand for what’s right. But how are we supposed to believe that message when they’re publicly supporting companies that fund genocide?”
Mixed Reactions Within the Fandom
While the backlash was fierce, a segment of ARMY — BTS’s dedicated fandom — came to Jimin’s defense.
Some argued that he may not have been aware of the full implications of his meal choice, while others insisted that the responsibility shouldn’t fall solely on individual idols to track every global boycott.
A few fans urged understanding rather than condemnation, suggesting that education and awareness were more productive than outrage.
“Instead of attacking him, we should make sure he and the company are informed,” one fan commented.
Others noted that Jimin has previously expressed compassion for global issues, and that this could have been an unintentional mistake rather than a statement of indifference.
Broader Implications for BTS and HYBE
This incident adds to a growing list of fan-led criticisms directed at HYBE, BTS’s management company.
Many are calling for the label to educate their artists about global cultural sensitivities and provide better guidance on public behavior during live broadcasts.
Fans also highlighted that other members of BTS have faced similar scrutiny for their brand associations and silence regarding the ongoing crisis, suggesting a larger disconnect between the group’s image and their actions.
What Comes Next?
As of now, neither Jimin nor HYBE has issued a public statement addressing the controversy.
However, discussions continue to intensify across social media, with fans and observers debating the line between personal choice and public responsibility for global icons like BTS.
For many supporters, the situation serves as a reminder of the power and responsibility that accompany fame — and the expectation that artists of Jimin’s influence will align their actions with the compassionate values they promote.
Until then, the incident remains a sobering moment in the ongoing dialogue between idols and fans about accountability, awareness, and the ethics of global celebrity culture.
DAY6’s drummer Dowoon recently made headlines for his philanthropic efforts, donating 100 million won (approximately $69,700) to the Samsung Medical Center on October 31, 2025.
The donation is aimed at helping children and adolescents cover critical medical expenses, including surgeries, transplants, and other treatments for young patients in need.
This meaningful act reflects Dowoon’s commitment not just to music but also to social responsibility.
Fans and the public have praised his generosity, highlighting how his influence as a prominent K-pop idol can be used for positive change.
Dowoon’s Message to Fans
Expressing gratitude for his supporters, Dowoon shared,
“Thanks to the love and support I’ve received from so many fans, I was able to take part in this meaningful act of giving. I will continue to be grateful for the love I’ve received, and I’ll strive to make a positive impact.”
DAY6’s Dowoon (Credit: YouTube)
His statement emphasizes that the donation is not just a personal achievement but also a reflection of the collective support and encouragement he receives from his fanbase.
Dowoon’s humility and sincerity in acknowledging the fans’ role in enabling him to make a difference have earned him widespread admiration.
DAY6’s 10th Anniversary Activities
Dowoon’s donation comes at a significant time as DAY6 commemorates their 10th anniversary in the music industry.
The band has been active throughout 2025, celebrating a decade of music, growth, and connection with fans.
As part of their anniversary celebrations, DAY6 will host a special concert titled “The Present” from December 19 to 21 in Seoul.
The concert is expected to be a milestone event, combining performances of their greatest hits with new songs, and now also framed within the context of Dowoon’s charitable contributions, adding further meaning to the occasion.
The Impact of Celebrity Philanthropy
Dowoon’s donation highlights an ongoing trend among K-pop idols who leverage their platform and success to make tangible contributions to society.
By donating to a medical institution that supports young patients, Dowoon is not only providing financial relief but also raising awareness of the challenges faced by children and adolescents in need of medical care.
DAY6’s Dowoon (Credit: YouTube)
Fans have responded positively, sharing messages of support and gratitude on social media, praising the sincerity of his actions.
The donation is a reminder that acts of generosity by celebrities can inspire broader communities to consider social responsibility and philanthropy.
Looking Forward
With the 10th anniversary celebrations underway, fans can anticipate both a musical and meaningful year from DAY6.
Dowoon’s charitable actions have set a tone of thoughtfulness and care that extends beyond entertainment, showing that K-pop idols can influence society positively through acts of kindness.
As DAY6 continues their anniversary activities and prepares for “The Present” concert, Dowoon’s donation remains a testament to his compassion and desire to make a lasting impact, both as a musician and as a socially conscious public figure.
