BTS’s V, known for his charisma and artistic individuality, has officially entered Japan’s beauty industry as the new brand ambassador for Yunth, a leading skincare brand developed by Ai Robotics Inc.
The announcement, made on October 29, 2025, marks an important milestone in V’s career—his first exclusive collaboration with a Japanese brand and his first commercial appearance in Japan following the completion of his military service.
V’s Partnership with Yunth: A Match Made in Aesthetic Harmony
The partnership between V and Yunth reflects a shared philosophy centered on authentic beauty and individuality.
Yunth, known for its focus on natural radiance and innovative skincare technology, sees V as the ideal embodiment of its brand values.
With his global influence, effortless sophistication, and deeply expressive artistry, V aligns perfectly with Yunth’s message that “true beauty shines from within.”
Yunth’s official statement emphasized this harmony, expressing admiration for V’s elegance and natural charm. The brand wrote:
“Yunth proudly welcomes V as our new Brand Ambassador. He carries an effortless grace and a natural beauty that needs no adornment. His luminous presence feels as if his very skin radiates light itself. This brilliance reflects what Yunth has always believed in: beauty that shines from within.”
This poetic description highlights not only V’s visual appeal but also the aura of sincerity and creativity he brings to every collaboration.
A Major Milestone in V’s Post-Military Career
This endorsement marks V’s first major brand appearance in Japan since returning from military service, symbolizing a fresh chapter in his solo career.
Known for blending modern artistry with classic charm, V’s return to global activities has been highly anticipated by fans worldwide. As an artist, V (born Kim Taehyung) has consistently captivated audiences through his music, fashion, and storytelling.
Whether it’s his soulful vocals or his sophisticated fashion sense, his presence resonates with emotional depth and confidence—qualities that align seamlessly with Yunth’s luxurious yet minimalist image.
By collaborating with Yunth, V not only strengthens his reputation as a multifaceted global artist but also reinforces his status as a cultural bridge between Korea and Japan, bringing together fans from both nations under the banner of beauty and artistry.
Yunth’s Vision: Redefining Beauty with Authentic Expression
Yunth, developed by Ai Robotics Inc. and led by CEO Makoto Tatsukawa, has emerged as a pioneering skincare brand in Japan.
The company emphasizes science-backed innovation, combining technology and natural ingredients to enhance the skin’s innate glow.
The collaboration with V represents a strategic move to globalize the brand’s presence by associating with an artist who embodies both authenticity and universal appeal.
Through this partnership, Yunth aims to inspire confidence and self-expression among young consumers who value individuality and emotional connection in their beauty choices.
With V’s influence as a style icon and his reputation for sincerity, the campaign seeks to promote not just skincare, but a philosophy of self-love and natural elegance.
Upcoming Campaigns and Visual Promotions
Fans can expect a series of new visuals, advertising campaigns, and digital promotions to roll out across Japan in the coming months.
These campaigns will showcase V’s unique charm through amazing imagery and storytelling, emphasizing the synergy between the artist’s aura and Yunth’s brand identity.
The company also teased that upcoming promotional visuals will highlight themes of light, reflection, and purity—concepts that parallel V’s poetic personality and artistic sensibility.
Early glimpses shared on Yunth’s official Instagram (@yunth.official) have already drawn immense attention from fans and beauty enthusiasts alike.
A Perfect Union of Art, Culture, and Beauty
V’s appointment as Yunth’s ambassador is more than a celebrity endorsement—it represents a cultural collaboration that celebrates modern artistry, emotional authenticity, and aesthetic harmony.
As one of the most influential members of BTS , V’s ventures into fashion and beauty demonstrate his growing impact beyond music, expanding his artistic influence across global industries.
The partnership also underscores Japan’s increasing openness to Korean artistry, further deepening the cultural connection between the two nations through shared values of creativity and self-expression.
BTS’s Jungkook has once again captured global attention, this time as the star of Calvin Klein ’s latest campaign, released on October 28, 2025.
Known for his dynamic presence both on stage and off, Jungkook’s newest pictorial showcases a balance of sophistication, confidence, and effortless style, highlighting why he remains one of the most influential figures in contemporary fashion and music.
A Modern, Sensual Aesthetic
The campaign features classic denim pieces and Calvin Klein’s minimalist underwear collection, emphasizing Jungkook’s versatile appeal.
Photographed in monochrome tones with sharp contrasts, the visuals exude a modern, sensual mood that perfectly captures Jungkook’s dual charm—simultaneously youthful and mature.
His relaxed yet confident poses convey both approachability and a strong fashion presence, demonstrating the unique ability to make minimalist clothing feel bold and expressive.
The pictorial emphasizes clean lines, simplicity, and elegance, which are hallmarks of Calvin Klein’s aesthetic.
By combining these elements with Jungkook’s charisma, the campaign presents a fresh interpretation of classic fashion staples, reinforcing his role as a global style icon.
Global Ambassadorial Influence
Since becoming a global ambassador for Calvin Klein Jeans and Calvin Klein Underwear, Jungkook has consistently impressed audiences with his fashion-forward sensibilities.
His ability to blend contemporary trends with personal flair has solidified his standing not just as a K-pop superstar, but as an international fashion influencer.
Fans have praised his ability to elevate classic pieces with subtle yet impactful details, demonstrating confidence without appearing overly styled or contrived.
This campaign continues that trend, showing Jungkook effortlessly navigating between music industry stardom and high-fashion credibility.
Jungkook (Credit: Instagram)
Fashion Meets Personality
What sets Jungkook apart in this campaign is his ability to infuse fashion with personality. Each image exudes charisma and presence, while still staying true to the Calvin Klein ethos of simplicity and elegance.
The shoot successfully communicates both strength and vulnerability, a balance that resonates deeply with fans and fashion enthusiasts alike.
By embodying the brand’s aesthetic while maintaining his unique individuality, Jungkook demonstrates why he is one of the most sought-after figures for global campaigns.
His influence extends beyond the music stage, shaping contemporary trends and inspiring fans worldwide.
Fan Reception and Anticipation
Following the release of the campaign, fans flooded social media with positive reactions, celebrating Jungkook’s impeccable styling and magnetic presence.
The campaign reinforces his reputation for seamlessly blending musical talent with fashion innovation, a combination that continues to define his public persona.
With Calvin Klein’s global reach, Jungkook’s campaign is expected to not only strengthen his image as a fashion icon but also expand his influence internationally, reaching audiences beyond the traditional K-pop fanbase.
A Symbol of Versatility
Jungkook’s continued work with Calvin Klein underscores his versatility as an artist and model.
Jungkook (Credit: Instagram)
Whether performing on stage, attending high-profile events, or starring in fashion campaigns, he consistently displays a keen understanding of visual storytelling, aesthetic balance, and personal branding.
The new campaign also highlights his ability to adapt and evolve with global trends, ensuring that he remains relevant and aspirational in both the music and fashion industries.
