Recently, fans of ASTRO’s Cha Eunwoo went into a frenzy after a phone number allegedly belonging to the idol surfaced online.
Social media quickly buzzed as fans attempted to call, hoping to hear directly from Eunwoo.
The excitement reached a peak as fans shared screenshots of their calls, expressing disbelief and delight at the interactive promotion.
A Clever Marketing Strategy
It was soon revealed that the phone number was part of the promotions for Cha Eunwoo’s second mini-album, Else, set to release on November 21, 2025.
The number, +82 70-8919-0330, was an ARS (Automatic Response System) voice line, allowing fans to hear a pre-recorded message from Eunwoo.
Cha Eunwoo (Credit: YouTube)
The concept encouraged fans to engage directly with the artist in a seemingly personal way, generating a sense of closeness and excitement.
Fans who succeeded in calling described the experience as highly emotional and interactive. Eunwoo’s message included playful and affectionate phrases such as,
“This is Eunwoo. How have you been? I called because I miss you! You were waiting for my call. Did you hear the news? You might’ve been shocked, but who am I? I am Cha Eunwoo.”
The message also encouraged fans to look forward to the album, creating a personal and immersive promotional experience.
Mixed Reactions
Despite the positive reactions from many fans, the promotion sparked some controversy.
Netizens raised concerns about the nature and safety of such marketing strategies, pointing out that a publicly shared phone number could cause confusion or be mistaken for a personal line.
Some critics described the initiative as a “failed attempt at marketing,” arguing that viral promotions should prioritize safety and clarity to prevent misunderstandings.
Cha Eunwoo (Credit: YouTube)
Others expressed curiosity and admiration for Eunwoo’s dedication to fans, noting that even while serving in the military, he prepared multiple fan-focused events, including a movie, First Ride, and the mini-album Else.
Fan Excitement and Dedication
Despite the mixed opinions, the response from fans was overwhelmingly enthusiastic. Many shared screenshots and reactions online, expressing gratitude and joy at the creative approach to fan engagement.
The ARS phone system created a unique, emotional connection, allowing fans to feel directly acknowledged by Cha Eunwoo himself.
Fans celebrated the cleverness of the campaign while eagerly counting down to the album’s release.
Cha Eunwoo’s phone number promotion exemplifies the evolving nature of K-pop marketing, blending digital engagement with personal interaction.
While it drew criticism and concern from some corners of the internet, it ultimately succeeded in generating massive buzz and reinforcing Eunwoo’s connection with his fanbase.
The incident also highlights how even simple innovations, like a pre-recorded phone line, can create viral moments and lasting fan excitement in today’s highly interactive entertainment landscape.
As fans continue to anticipate Else, the campaign stands as a memorable example of creative fan engagement, showcasing both the potential and challenges of immersive promotional strategies in K-pop.
On November 3, BLACKPINK members Jennie and Lisa surprised fans with a joint TikTok video, instantly going viral.
The short clip, showcasing the duo participating in a popular TikTok trend together, quickly amassed over 7 million likes in less than 24 hours, a response comparable to the hype of a full BLACKPINK comeback.
Fans celebrated the video as another example of “Jenlisa” content, highlighting the close friendship and chemistry between the two stars.
Social media buzzed with excitement, with hashtags and posts praising their playful interactions and jokingly speculating about their relationship.
Jennie and Lisa (Credit: YouTube)
Immediate Deletion and Confusion
Despite the overwhelming popularity, the video was unexpectedly deleted from TikTok less than a day after its upload.
This sudden removal sparked widespread confusion among fans. Many expressed disappointment, lamenting the short-lived presence of a video they had deemed iconic.
The deletion immediately became a hot topic in fan communities, with numerous posts and memes reflecting their disbelief that such a viral and beloved clip was gone so quickly.
Speculations on the Cause
The deletion ignited a wave of speculation regarding the reasons behind it. Some fans theorized that the video may have been removed due to reactions from the “solo stans” of Jennie or Lisa, who allegedly opposed the pair’s collaboration on TikTok trends.
Posts circulated suggesting disagreements among fandoms over who received more attention or hype from the clip.
Fans criticized these supposed disputes, emphasizing that both Jennie and Lisa contributed equally to the video’s success and that their audience—the “Jenlisa enjoyers”—were the primary beneficiaries.
Other fans suggested that the removal could have been due to TikTok’s reporting system.
While the video was no longer available on the platform, it remained accessible on Jennie’s official YouTube channel, indicating that the deletion might have been related to a platform-specific issue rather than a decision by the artists themselves.
Fan Reactions and Online Impact
Regardless of the reason, the incident generated massive online engagement. Fans flooded social media with expressions of shock, disappointment, and humor, preserving the memory of the deleted video through screenshots, reposts, and discussions.
Many shared screenshots and videos from the original TikTok, ensuring that the playful interaction between Jennie and Lisa continued to circulate online.
The controversy highlighted the intense passion of BLACKPINK fans and the impact of short-form content in modern fandom culture.
A simple TikTok clip, lasting only a few seconds, was enough to generate millions of reactions, debates, and discussions, demonstrating the star power and influence of Jennie and Lisa in the global K-pop community.
Legacy of the Deleted TikTok
Although the TikTok video was removed, its impact remains undeniable. Fans continue to celebrate the iconic moment, discussing and sharing the clip across platforms.
The incident serves as a reminder of how even brief interactions between popular idols can create lasting impressions, fueling speculation, joy, and debates within dedicated fandoms.
Jennie and Lisa’s playful collaboration, despite its short lifespan on TikTok, has left an enduring mark in the hearts of fans, further solidifying their status as one of K-pop’s most celebrated duos.
