Cube Entertainment’s dynamic rookie boy group, NOWZ (formerly known as NOWADAYS), is set to make their highly anticipated return to the K-pop scene.
The group officially announced their comeback plans, creating buzz among fans who are eagerly awaiting their next project.
The Upcoming Release: ‘Play Ball’
NOWZ will be releasing their third single, “Play Ball,” continuing their musical journey and showcasing their evolving sound and concept.
The comeback was officially confirmed by Cube Entertainment on November 10 at midnight KST, setting a clear date for fans to mark on their calendars.
- New Single Title: Play Ball
- Release Date: Tuesday, November 26, 2025
- Release Time: 6 p.m. KST
The title “Play Ball” suggests a concept possibly revolving around sports, competition, or starting a new, energetic chapter—themes that often resonate well with the youthful and vibrant image of rookie groups.
Building on Rookie Momentum
As a relatively new group, every comeback is critical for NOWZ to establish their identity and expand their fanbase.
Their activities are closely monitored by industry trackers, as seen by their consistent presence in the monthly Rookie Idol Group Brand Reputation Rankings in recent months (including November, October, and September 2025).
NOWZ (Credit: X)
High rankings in these charts reflect growing public interest and media engagement, indicating that the group is successfully gaining traction in the highly competitive K-pop landscape.
The release of the first teaser for “Play Ball” on November 10 at midnight KST marks the beginning of the promotional cycle.
These initial teasers are crucial for hinting at the new single’s sound and visual direction, allowing fans to build excitement ahead of the late-November release.
This comeback offers NOWZ a vital opportunity to solidify their position among the current generation of K-pop rookies and connect with an even broader audience.
Fans are looking forward to seeing how they build on their previous releases and what kind of powerful performance they bring to the stage with “Play Ball.”
Boy group CRAVITY has made a vibrant return to the music scene with their refreshing new single, “Lemonade Fever,” the title track from their latest album repackage, Dare to Crave: Epilogue.
The official music video and album were released on Monday, November 10, 2025, at 6 p.m. KST, marking a cheerful and groovy comeback for the group.
The Taste of ‘Lemonade Fever’
The new title track, “Lemonade Fever,” is designed to create the atmosphere of a cheerful, summer-inspired dance hit, despite its release during the winter season.
The song features a vibrant sound characterized by a sharp rhythm and funky bassline, creating an addictive chorus that stimulates the listener’s senses.
The lyrics and concept of “Lemonade Fever” revolve around the intense excitement of love that is so irresistible it feels like a fizzy, stimulating rush—like lemonade.
The song captures a moment of irresistible appeal, blending an upbeat sound with a catchy, groovy feel.
CRAVITY (Credit: YouTube)
Repackage Album: Dare to Crave: Epilogue
The new single is the title track of CRAVITY’s **second full album repackage, Dare to Crave: Epilogue.
This release is not merely a collection of new songs but serves as a concluding chapter, or “epilogue,” that expands upon the emotional narrative and various desires explored in their second full-length album, Dare to Crave, released in June 2025.
The repackage includes the 12 existing tracks from the original album, supplemented by three new songs, including “Lemonade Fever.”
By adding these new tracks, CRAVITY aims to provide a more complete and multi-dimensional emotional map of their album’s theme, showcasing their continuous growth and musical versatility.
Visuals and Performance
The official music video for “Lemonade Fever” and its promotional content utilized the visual metaphor of the colorful, explosive energy of lemonade to represent CRAVITY’s music.
The music video teaser showed the members breaking free from a monotonous, dull environment (like a subway or gas station), with the burst of lemonade symbolizing how CRAVITY’s music injects vitality and excitement into the world.
The performance aspects of the comeback are particularly highlighted, with the group showcasing their signature catchy, high-energy choreography that perfectly matches the groovy rhythm of the song.
The members’ powerful vocals and lively stage presence are expected to deliver a genuinely pleasant and refreshing energy to audiences, proving their reputation as “all-rounded” performers.
CRAVITY successfully built anticipation for the release through a variety of teasers, including a track visualizer and a comeback talk live where they unboxed the album and crafted lemonade with their official fan club, LUVITY.
