FIFTY FIFTY, the globally recognized K-pop girl group , has successfully broadened their comeback activities with the release of the official music video for their B-side track, ‘Skittlez’.
This release is part of their latest digital single, Too Much Part 1, which follows their immensely successful track “Cupid.”
The recent promotional cycle demonstrates the group’s continued push to expand their signature sound, often dubbed ‘Fifty Pop,’ by introducing diverse musical elements and playful concepts.
B-side Spotlight: The Quirky Vibe of ‘Skittlez’
The decision to release a second music video for a B-side track highlights the importance of ‘Skittlez’ within the current comeback.
The track itself is notable for marking FIFTY FIFTY’s first venture into the hip-hop genre, creatively comparing the intense, unpredictable bursts of emotion felt at the start of a new romance to the colorful, addictive nature of the candy.
This musical shift adds a “fresh dynamism” to their repertoire, while still maintaining the group’s distinct, easy-listening appeal.
The music video concept was specifically designed to match the song’s energy. Early reports described the MV as featuring a “fun and quirky atmosphere.”
FIFTY FIFTY (Credit: Pinterest)
The members themselves have shared behind-the-scenes stories, noting the 24-hour filming process was highly memorable, filled with joking and fun moments.
One member, Athena, revealed that the MV for ‘Skittlez’ even includes a playful nod to a viral boy group challenge related to their previous hit, “ Pookie ,” suggesting a continued engagement with viral trends and fan-focused content.
The overall goal for the track and video was to combine their “sweet and sour vibe” with a new sense of “cool and chic.”
Release and Promotional Timeline
The staggered release strategy built significant anticipation for the ‘Skittlez’ music video.
- Initial Teaser: A teaser for the ‘Skittlez’ MV was released, generating immediate excitement. At the time of the teaser article, the MV was “expected to drop next week,” with an official date yet to be revealed.
- Single Release: The digital single, Too Much Part 1, was released, featuring the lead track ‘Eeny meeny miny moe’ and its English version, alongside ‘Skittlez’.
- MV Drop: The full music video for ‘Skittlez’ was subsequently released. A follow-up article snippet confirmed the release, indicating that the official music video had been unveiled, driving a fresh wave of viewership and buzz.
- Active Promotions: Alongside the video release, FIFTY FIFTY has been actively promoting. This includes performing the new tracks, such as revealing ‘Skittlez’ for the first time through a busking stage, and appearing on music shows and other platforms to continue building momentum for the single.
Comeback Context: Too Much Part 1 and Group Resilience
The Too Much Part 1 single is centered around the theme of blossoming love, capturing the “modern sentiment of embracing love’s beginnings with fearless yet playful curiosity.”
The title track, ‘Eeny meeny miny moe,’ uses the classic children’s game as a metaphor for the tense, choosing-phase of a new relationship.
The rapid success of this comeback demonstrates the group’s continued relevance and resilience.
The ‘Eeny meeny miny moe’ MV, for example, surpassed 10 million views in just three days, a pace noted to be even faster than their previous mega-hit, “Pookie.”
By releasing a high-quality music video for ‘Skittlez,’ FIFTY FIFTY reaffirms their commitment to their artistry and their loyal following.
The vibrant concepts and introduction of new genres suggest that they are actively working to solidify their place in the industry while showcasing a different, more dynamic side to their music.
Boy group xikers has launched their latest comeback with a massive commercial victory, shattering their own first-week sales record.
The group, managed by KQ Entertainment, released their new mini album, “HOUSE OF TRICKY : WRECKING THE HOUSE,” featuring the catchy title track “SUPERPOWER.”
This comeback demonstrates a significant surge in their popularity and commercial growth.
Record-Shattering First-Week Sales
According to data released by the Hanteo Chart, xikers’ new mini album recorded an impressive total of 327,734 copies sold during its first week of release, spanning from October 31 to November 6, 2025.
This figure not only represents a new peak for the group but also illustrates a rapid and powerful expansion of their fandom and buying power.
xikers (Credit: X)
The new first-week sales total easily surpassed xikers’ previous personal best, which was set just one year prior:
- Album Title Release Period First-Week Sales (Copies)
- HOUSE OF TRICKY : WRECKING THE HOUSE Oct 31 – Nov 6, 2025 327,734
- HOUSE OF TRICKY : Trial And Error (Previous Record) 2024 224,437
- HOUSE OF TRICKY : SPUR (Last Mini Album) April 2025 174,104
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Analyzing the Growth
The numbers highlight a strong upward trajectory in xikers’ album sales:
- Breaking the Previous Record: The sales of HOUSE OF TRICKY : WRECKING THE HOUSE exceeded the group’s prior record set by Trial And Error by over 100,000 copies, showcasing a massive leap in fan dedication and purchasing power over a single year.
- Doubling Recent Sales: Furthermore, the new album sold nearly double the number of copies achieved by their most recent previous mini album, HOUSE OF TRICKY : SPUR, which sold 174,104 copies back in April of the same year. This indicates that the growth has been accelerating significantly across recent comebacks.
This successful sales performance is a crucial indicator of xikers’ rising status in the competitive K-pop landscape.
Achieving higher first-week sales typically translates to increased visibility, better chart performance, and stronger negotiating power for future activities.
The group’s promotional run for their title track “SUPERPOWER” has already included performances on major music shows like Music Bank, further driving engagement with the new album.
