On January 5, 2026, it was officially announced that Yuqi, the charismatic member of the global girl group (G)I-DLE , has been appointed as the new brand ambassador for Fenty Beauty, the world-renowned cosmetics brand founded by Rihanna .
This partnership marks a significant milestone in Yuqi’s solo career, blending her distinctive fashion-forward image with the brand’s pioneering philosophy of inclusivity.
A Perfect Match: Yuqi and Fenty Beauty
The news was shared via (G)I-DLE’s official social media channels, featuring a stunning pictorial of Yuqi modeling select Fenty Beauty products.
The brand, which revolutionized the beauty industry with its “Beauty for All” mission and an industry-leading range of shades, cited Yuqi’s “bold energy, versatile style, and authentic personality” as the primary reasons for the collaboration.
As an artist known for her deep, husky voice and “unfiltered” charm on variety shows, Yuqi embodies the fearless and playful spirit that Fenty Beauty promotes.
In the debut campaign photos, she is seen sporting a variety of looks—from high-shimmer “Diamond Bomb” aesthetics to sophisticated, matte skin finishes—demonstrating her ability to pull off diverse beauty concepts.
Expanding Global Influence
This ambassadorship follows a monumental year for Yuqi. In 2025, she successfully launched her solo music career and expanded her influence across Asia and the West.
By joining the Fenty family, she follows in the footsteps of other global icons, further solidifying her status as a major player in the international fashion and beauty landscape.
Industry analysts suggest that this partnership is a strategic move for Fenty Beauty to deepen its connection with the Gen Z demographic and the massive global K-pop audience.
Yuqi’s massive following on platforms like Instagram and Weibo makes her an ideal bridge for the brand’s expansion in both Korean and Chinese markets.
Busy Start to 2026: (G)I-DLE’s Comeback
The announcement of Yuqi’s new role comes at a peak time for (G)I-DLE. The group is currently gearing up for a highly anticipated comeback in January 2026.
Following the success of their previous hits, the group is expected to dominate charts once again, meaning Yuqi will be promoting her new Fenty Beauty campaign alongside (G)I-DLE’s new music.
What’s Next for the Partnership?
As a brand ambassador, Yuqi is expected to participate in global launch events, digital campaigns, and exclusive content for Fenty Beauty throughout 2026.
Fans (NEVERLAND) are already eagerly anticipating tutorial videos and “get ready with me” segments featuring the star using her favorite Fenty products.
This collaboration is more than just a beauty deal; it is a testament to Yuqi’s growing brand power and her transition from a K-pop idol to a multifaceted global icon.
As Fenty Beauty continues to push boundaries, having a representative as vibrant and talented as Yuqi ensures that the brand remains at the forefront of the cultural conversation.
In a move that has thrilled second-generation K-pop fans worldwide, the “Beast-idols” 2PM are officially reuniting as a full group to celebrate the 15th anniversary of their Japanese debut.
Reports from January 6, 2026, indicate that the group—consisting of Jun. K, Nichkhun, Taecyeon, Wooyoung, Junho, and Chansung—is preparing to return to the Japanese stage during the first half of the year.
A Legacy of Success in Japan
2PM’s history with Japan is one of unprecedented success for a foreign group. After their domestic debut in 2008, they officially entered the Japanese market in May 2011. Their impact was immediate:
- Debut Power: Even before their official Japanese debut, they attracted 25,000 fans to their showcase.
- Dome Status: Within just two years of their launch, they performed a two-day sold-out show at the Tokyo Dome, drawing 110,000 attendees.
- Chart Dominance: They became a mainstay on the Oricon charts, establishing themselves as a premier Hallyu act during the height of the global expansion of K-pop.
Individual Triumphs and Commitment to the Team
Despite being 18 years into their career, the members have remained at the top of their game individually, making their reunion even more significant.
- Lee Junho: A powerhouse actor and singer, Junho has dominated Korean television with hits like The Red Sleeve and King the Land. Most recently, he starred in Cash Hero while maintaining a massive solo fanbase in Japan.
- Ok Taecyeon: Having received the Excellence Award at the KBS Drama Awards for The First Night With the Duke, Taecyeon remains a top-tier actor. He famously used his acceptance speech to thank his fellow 2PM members.
- Jang Wooyoung: A variety show favorite, Wooyoung has balanced music and entertainment, appearing on Netflix’s Screwballs and releasing a successful solo mini-album in late 2025.
- Jun. K: The group’s main vocal celebrated his 10th solo debut anniversary recently and continues to be recognized for his songwriting, particularly the viral hit “My House.”
- Nichkhun & Chansung: Nichkhun continues to engage fans through his YouTube channel, while Chansung has been active in both Japanese and Korean dramas, including the recently concluded Good Woman Busemi.
What to Expect from the Reunion
The upcoming reunion is expected to focus on live performances and fan engagements across Japan.
While their last full-group album MUST was released in 2021, the members have consistently promised that they are always “thinking about new music and new performances as 2PM.”
The anniversary events are designed as a “thank you” to their loyal fandom, HOTTEST, who have supported them through military service hiatuses and their transition into veteran status.
A Vibrant Year for K-Pop Veterans
2PM’s reunion joins a growing trend in 2026 of veteran groups returning to the spotlight. With their unmatched stage presence and “beastly” charisma, 2PM is set to prove once again why they were the definitive “performance idols” of their era.
As Jang Wooyoung recently stated, the group is always looking for ways to show their growth while staying true to the identity that fans fell in love with 15 years ago.
