Emerging K-pop group HITGS has officially unveiled the music video for their first mini-album, ‘Things we love : I’, with the title track “HAPPY”.
Released on October 6 at 6 PM KST via H Music Entertainment’s official channels, the release marks a significant milestone for the rookie group, demonstrating both their musical potential and fresh stage presence.
The Album and Title Track
- ‘Things we love : I’ features a total of five tracks, each highlighting HITGS’s versatility:
- “HAPPY” – A pop-disco track blending a funky bassline, lively drums, and stylish synths. The song radiates teenage energy and optimism, conveying the message that “being pure allows you to be the most honest.” HITGS’s vocal performance captures both charm and strength, creating an addictive hook that leaves a lasting impression.
- “A-HA!” – Known for its catchy rhythm and impactful structure, this track continues the group’s emphasis on playful energy.
- “PAGE” – A slower, emotional piece showcasing the group’s pure vocal tone and ability to convey depth beyond dance tracks.
- “GROSS” and 5. “CHARIZZMA” – Previously released singles that reflect HITGS’s growing signature sound and stage identity.
With the album, the group introduces the concept of “I (INNOCENT)”, emphasizing raw, unfiltered teenage energy that resonates with young audiences who crave authenticity in music and self-expression.
The “HAPPY” Music Video
The official MV for “HAPPY” visually complements the track’s vibrant and carefree vibe.
Featuring bright, colorful settings, lively choreography, and moments that highlight each member’s individuality, the video embodies joy, spontaneity, and youthful sincerity.
Fans are treated to sequences that balance energetic group performances with intimate, character-focused shots, allowing audiences to connect with the members on a personal level.
The MV’s concept aligns with the song’s central message: embracing honesty and purity as a source of happiness.
By combining musical energy with relatable visuals, HITGS successfully presents an accessible and enjoyable introduction to their artistry.
Fan and Industry Reactions
Following the release, fans on social media have praised HITGS for their charismatic performances and vocal clarity, noting that the group brings a refreshing, unpretentious energy to the K-pop scene.
Early streaming numbers indicate strong engagement, with the MV and album gaining traction across multiple online platforms.
Industry observers have highlighted HITGS’s potential to make a lasting impact, citing the members’ synergy and ability to convey both excitement and emotional depth.
The group’s rookie status adds an element of surprise, as they are already showing a level of professionalism and stage presence comparable to more established acts.
Looking Ahead
‘Things we love : I’ is now available on all major online music platforms, including Spotify, Apple Music, and YouTube Music.
HITGS plans to continue promoting the mini-album with performances, interviews, and fan engagements, allowing audiences to fully experience their unique charm and musical identity.
As the group continues to build their presence, the “I (INNOCENT)” concept will likely remain a central theme, inspiring future tracks and performances with the same message of honesty, self-expression, and youthful optimism.
HITGS’s debut with “HAPPY” is a promising start for the group, signaling a bright future in the K-pop industry.
Their combination of catchy music, captivating visuals, and authentic energy positions them as a rookie act to watch closely in 2025 and beyond.
K-pop girl group PURPLE KISS (Na Goeun, Dosie, Ireh, Yuki, Chaein, Swan) has officially kicked off their 2025 North American world tour, titled “PURPLE KISS 2025 TOUR: A Violet to Remember”, leaving fans across the continent mesmerized with their dynamic performances and signature violet-themed visuals.
Tour Kickoff in Charlotte
The tour began on October 5 (local time) in Charlotte, North Carolina, marking the first stop of a sweeping journey through major cities in North America.
The tour name, A Violet to Remember, takes inspiration from the group’s debut album INTO VIOLET, reflecting themes of self-identity, artistry, and emotional resonance—concepts that have come to define PURPLE KISS as one of K-pop’s most versatile acts.
During the Charlotte show, the members captured the audience’s attention with performances that ranged from bold and edgy to playful and emotionally charged.
Their stage production incorporated a variety of concepts, including witches, zombies, and quirky rebels, showcasing the group’s ability to blend theatricality with musical excellence.
Fans were particularly impressed with PURPLE KISS’s ability to deliver flawless live vocals while executing intricate choreography, highlighting the group’s reputation for strong performance skills.
Each member contributed to making the show visually and musically engaging, creating a memorable first impression for attendees of the tour.
Showcasing OUR NOW
A key highlight of the Charlotte concert was the full performance of tracks from their first full English album, ‘OUR NOW’, released in August 2025.
This allowed international fans to experience the group’s global appeal firsthand. Songs from the album, performed live with precision and energy, emphasized PURPLE KISS’s ability to cross language barriers while maintaining the intensity and emotion of their music.
The concert also featured special solo and unit stages, allowing individual members to shine:
- Swan amazed the audience with a powerful rendition of Jessie J’s “Masterpiece”, displaying her vocal strength and stage presence.
- Dosie, Ireh, and Yuki brought high energy with covers of XG’s “IYKYK” and Jennie’s “ExtraL (feat. Doechii)”, delivering sharp and charismatic performances.
- Na Goeun and Chaein impressed fans with an emotional cover of Shawn Mendes and Camila Cabello’s “I Know What You Did Last Summer”, highlighting their ability to convey vulnerability and connect deeply with the audience.
These stages not only showcased individual talent but also emphasized the versatility and cohesiveness of the group as a whole.
Connecting with Fans
At the end of the night, PURPLE KISS took a moment to express their gratitude to fans, known as PLORY, reflecting the close bond they share with their supporters:
PURPLE KISS (Credit: YouTube)
“Just as your support gives us strength, we hope tonight’s show brought you a little strength too. This will forever be a special memory in our lives. We’ll keep moving forward, thinking of your love.”
Such heartfelt messages reinforce PURPLE KISS’s commitment to connecting with fans beyond music, creating a sense of shared experience that resonates deeply with their audience.
Tour Schedule and Global Reach
Following the Charlotte concert, PURPLE KISS will continue their tour across North America with stops in:
- Washington D.C. (Oct 7)
- Philadelphia (Oct 8)
- New York (Oct 10)
- Boston (Oct 11)
- Columbus (Oct 13)
- Detroit (Oct 14)
- Chicago (Oct 16)
- Minneapolis (Oct 18)
- Kansas City (Oct 20)
- Dallas (Oct 22)
- Los Angeles (Oct 25)
- San Jose (Oct 28)
The tour will conclude in Taipei on November 9, demonstrating the group’s growing international reach and dedication to performing for a global audience.
Each stop promises to offer a combination of high-energy group performances, intricate choreography, and intimate fan interactions.
The North American tour allows the group to solidify their reputation as one of K-pop’s most versatile and visionary girl groups, leaving lasting impressions in every city they visit.
PURPLE KISS: A Violet Legacy
With every performance on A Violet to Remember, PURPLE KISS continues to cement their identity as a group that blends artistic creativity with technical mastery.
From bold stage concepts to flawless vocal execution, the members consistently demonstrate why they are regarded as trailblazers within the K-pop industry.
The North American tour not only highlights their musical achievements but also reinforces the global nature of K-pop, where groups like PURPLE KISS can amaze audiences far beyond South Korea.
Their ability to merge diverse concepts, strong performance skills, and emotional resonance ensures that fans leave each show with memories that will last a lifetime—truly a violet to remember.
