Entertainment’s most creative family is once again stepping into new territory. Jaden and Willow Smith, known for transforming music, fashion, and performance art, are now turning their attention to anime.
The siblings are collaborating with N LITE, a Black-owned anime studio and production company operating between Tokyo and the United States, to both star in and executive produce two upcoming projects: Mfinda and Webe: Spirit Detective.
According to The Hollywood Reporter, these projects signify one of the most culturally significant collaborations in recent anime history. Both films are being shaped by a blended team of Black and Japanese producers, animators, and voice actors, a dynamic rarely seen at this scale.
The partnership aims to introduce stories rooted in African and African-American folklore while maintaining anime’s distinctive visual and narrative artistry.
Jaden and Willow’s participation goes beyond voice acting; they are actively shaping the creative and thematic framework of each film as executive producers.
Their goal is not only to tell compelling stories but also to expand representation within a medium that, for decades, has drawn inspiration from global cultures while remaining largely centered on Japanese perspectives.
“It’s about connection,” Willow said in an interview. “Anime has always inspired us, but now we want it to reflect the cultures that raised us, too.”
Jaden Smith Takes the Lead with Mfinda
Jaden Smith’s project, Mfinda, is already drawing major attention. Currently in pre-production, the film blends epic fantasy with Congolese mythology, focusing on the interconnection between humans, nature, and spiritual realms.
The production is backed by Viola Davis and Julius Tennon’s JuVee Productions, renowned anime producer Masao Maruyama, and the award-winning distributor GKIDS, best known for international hits like The Boy and the Heron and Wolf Children.
“Mfinda,” meaning “forest” in Kikongo, follows the story of Kozo, an ancient spirit warrior who protects both the natural world and humanity within the Kingdom of the Kongo.
Jaden will voice Kozo, lending his distinctive tone to a character that symbolizes strength, empathy, and guardianship. The film promises stunning visuals and deep cultural symbolism, portraying African spiritual traditions and ecological balance in a way rarely seen in animation.
“When I met Christiano Terry and saw the first pieces of art from Mfinda, I was completely blown away,” Jaden said, referring to N LITE’s founder and CEO. “I’ve always been drawn to stories that merge philosophy with beauty, and Mfinda is exactly that. It’s the kind of anime I always dreamed of being part of.”
For Jaden, who has long expressed admiration for anime aesthetics in his fashion and music, this project feels like a creative homecoming. His previous ventures, ranging from environmental activism to music infused with cosmic philosophy, have always carried a spiritual undertone, making Kozo a fitting role.
The collaboration also underscores his growing interest in production and storytelling beyond traditional Hollywood boundaries.
With industry veterans like Maruyama involved, Mfinda is positioned to bridge generations of animation craft. Maruyama’s presence lends credibility to the project’s artistic ambition, while N LITE’s cultural mission ensures authentic representation from the ground up.
Together, the blend of influence, heritage, and fresh perspective may introduce an entirely new type of anime experience.
Willow Smith’s Webe: Spirit Detective and the Power of Heritage
While Jaden immerses himself in African fantasy, Willow is venturing into darker supernatural territory. Her upcoming film, Webe: Spirit Detective, draws inspiration from Gullah Geechee folklore, making it a rare anime rooted in African American spiritual traditions.
Jaden and Willow Smith (Credit: NBC)
Serving as both producer and voice actor, Willow will guide the haunting narrative through a unique blend of mysticism and Southern Gothic suspense.
The story follows a young amateur sleuth investigating a series of mysterious murders in the Deep South, all tied to a vengeful entity known as the Boo Hag, a spirit figure central to Gullah folklore. By blending detective mystery with spiritual mythology, the project reimagines horror through the lens of ancestral connection rather than pure fear.
“To me, Webe is about remembering where you come from,” Willow shared. “It’s a story of discovery, of lineage, of being haunted not by fear but by your own power.”
Her passion for introspective, boundary-pushing projects is evident. Whether in music or philosophy, Willow has built a career centered around self-exploration and artistic freedom. With Webe, she brings these themes to a new medium, infusing the narrative with emotional vulnerability and cultural pride.
Production insiders describe Webe as visually “dynamic yet haunting,” featuring traditional anime artistry blended with motifs of the American South, moss-filled bayous, crumbling chapels, and glowing spiritual symbols. It promises atmosphere with purpose, pairing the supernatural with identity and resilience.
N LITE and the Future of Black Anime
Founded by Christiano Terry, N LITE has emerged as a bold voice at the intersection of cultural storytelling and animation. The studio’s mission is to create stories that amplify underrepresented voices while embracing anime’s universal language of artistry and imagination.
In partnering with Jaden and Willow Smith, Terry sees more than celebrity collaboration; he recognizes a movement that connects global creative communities.
“They are pillars of this generation,” he said. “They influence fashion, music, art, and storytelling in ways that transcend genres. We couldn’t think of better partners to help show how anime can belong to everyone.”
N LITE’s co-production model spans both Japan and the United States, with teams working collaboratively on world-building, character design, and animation direction. This dual structure allows for a genuine cultural exchange, ensuring the authenticity of both tradition and innovation.
The studio’s partnership with legendary anime producer Masao Maruyama strengthens that goal. With decades of experience and credits including Perfect Blue and Millennium Actress, Maruyama’s guidance ensures that Mfinda and Webe honor anime’s technical standards while breaking new cultural ground.
Moreover, the involvement of JuVee Productions and GKIDS highlights how these projects have already drawn mainstream attention beyond anime circles.
For Hollywood and the global animation market, N LITE’s initiative could mark the beginning of a new era, one where diverse mythologies influence the stories shared on an international stage.
A Cultural Milestone in Motion
Both projects represent a pivotal moment for representation in animation. For years, anime has attracted fans from every corner of the globe, particularly within Black communities.
Yet, few productions have fully reflected those connections in their characters or creative teams. Through Mfinda and Webe: Spirit Detective, the Smith siblings and N LITE are shifting that paradigm.
Jaden and Willow’s involvement reinforces their broader reputation as innovators unafraid to challenge artistic conventions.
From Jaden’s environmental ventures to Willow’s avant-garde music, their choices consistently emphasize consciousness and creative diversity. Their foray into anime continues this trajectory, combining artistic risk with cultural impact.
Fans can expect both Mfinda and Webe to reach early festival audiences between 2026 and 2027. Early concept visuals released by NLITE hint at breathtaking color palettes, dynamic character animation, and emotionally rich storytelling.
As N LITE’s projects progress toward global release, they symbolize how animation continues to evolve beyond national origin. Through myth, memory, and innovation, Mfinda and Webe prove that anime has no boundaries; it is a language of art shared by every visionary willing to imagine.
Open the PlayStation Store and the tile does the talking. A stylized model on a bed. Airbrushed lighting. Anatomy that buckles under a second look. The listing flags “Partial Nudity” and “Sexual Themes,” and the price shows $14.99. It reads like a quick prompt session dressed up as a console release. The star score in the capture is 2.20 from 208 reviews, which tells you how buyers felt after clicking.
Sony now lets verified owners write full reviews on the web store. You can only review if you own the product or added it to your library, and the write-up length caps at 4,000 characters. This rolled out publicly on October 9, 2025 .
The audience context matters. The ESA’s 2025 snapshot pegs the average U.S. player at 36 and shows that under-18s are still a meaningful slice of the player base, about 20%. Adults and kids scroll the same carousels in living rooms where one suggestive thumbnail can nudge a purchase.
See that leg? Coming out of weird place. (OF Model Simulator)
What the 208 reviews suggest about revenue
Exact unit sales are not public, so the clean way to talk about money is to be explicit about the method and the caveats.
Analysts often estimate downloads from review counts using ranges tested on PC storefronts. On Steam, a common baseline is about 30 sales per review, and broader work finds ratios that imply 1% to 3% of buyers leave a review. These are not PlayStation-specific ratios, but they are the best published heuristics until Sony shares its own telemetry .
Using your conservative review-rate band on 208 PlayStation Store reviews:
- 1.5% review rate (more engaged): about 13,900 downloads. Gross 13,900 × $14.99 = $208,361. Sony’s platform cut at 30% ≈ $62,508. Estimated developer share ≈ $145,853.
- 1.0% review rate (mid): about 20,800 downloads. Gross $311,792. Sony cut ≈ $93,538. Estimated developer share ≈ $218,254.
- 0.5% review rate (less engaged): about 41,600 downloads. Gross $623,584. Sony cut ≈ $187,075. Estimated developer share ≈ $436,509.
Why include Sony’s cut. On console digital stores the standard revenue share is 30% to the platform holder, a figure referenced in litigation and industry reporting about the PlayStation Store and console marketplaces.
A bare-minimum gut check also helps. If you treated 208 reviewers as the only purchasers, and every reviewer paid $14.99, you land at $3,117.92 gross. That is not a realistic floor because many buyers never review. It does show how even a sliver of attention turns into real money when the tile is engineered to stop a scroll.
None of this produces one “true” number. PS Plus entitlements can let non-purchasers leave reviews, which inflates counts for some titles, while any external tracking undercounts owners. The truth usually sits between strict verification and the review-ratio model. The range is the story. Even with a two-star reception, a sexualized AI tile can turn a few days on “New” into a six-figure haul.
Sony takes 30% of everything, probably why they allow adult AI Slop games.
“OF Model Simulator” is not remarkable as a game. It is remarkable as a tactic. The AI-slop cover leans on sexual cues. The store rating is ugly. The estimate range shows how attention still turns into money, and Sony likely earned a healthy cut along the way. Parents saw the tile. Kids saw the fantasy. That is the problem.
If PlayStation wants families to trust the store, it has to treat the first page like a promise. Move tiles like this off the marquee. Make the rules visible. Protect buyers. The art is already doing its job. It is time for the store to do its own.
