BTS’ golden maknae, Jungkook, continues to cement his influence not just as a global K-pop icon but as a personal brand powerhouse.
In a historic move, Jungkook’s official brand logo has been successfully registered in eight countries, signaling the start of a new chapter for the artist beyond BTS.
A Global Trademark Achievement
The trademark for Jungkook’s personal brand logo has been registered in:
- South Korea
- United States
- European Union
- Brazil
- Japan
- Mexico
- United Kingdom
- Canada
This international registration demonstrates both the strategic foresight of Jungkook’s team and the global reach of his brand, ensuring legal protection and recognition across key markets.
Jungkook’s brand (Credit: YouTube)
Fans Celebrate “Jungkook The Brand”
Fans, known as ARMYs, have enthusiastically taken to social media to celebrate the milestone. Hashtags like #JungkookTheBrand and #JungkookIsComing began trending, reflecting excitement for Jungkook’s evolving artistic journey.
One fan wrote:
“Jungkook’s brand logo has officially been registered in eight countries. His journey is so beautiful to witness! He’s only just getting started!”
Another shared their anticipation for future products, imagining a Jungkook-themed makeup line with golden eyeshadow palettes, glitter eyeliners, and lipsticks adorned with his logo.
What This Means for Jungkook’s Future Projects
The registration of the brand logo is more than a symbolic milestone—it’s a gateway to various ventures, including:
- Merchandise lines: Fashion, beauty, and collectibles
- Collaborations with global brands
- Digital content and interactive experiences
By owning the intellectual property of his personal brand, Jungkook can independently expand his creative portfolio while maintaining full control over his image and branding.
Timing and Context
This achievement comes ahead of Jungkook’s anticipated military discharge in June 2025, marking a highly anticipated return to full-time music and public appearances.
With fellow BTS members J-Hope, RM, V, Jimin, and Suga also completing their service in 2025, fans eagerly await the group’s reunion, now with the added excitement of individual projects like Jungkook’s brand initiatives.
Jungkook’s personal brand sets the stage for a multi-faceted future. With a legally protected logo and an established fanbase, he has the tools to launch a range of creative projects, from fashion and cosmetics to media and entertainment ventures.
This strategic branding positions him not only as a performer but also as a global entrepreneur.
On October 21, 2025, at approximately 10:50 p.m. KST, TWICE achieved yet another remarkable milestone in their career.
Their music video for The Feels surpassed 500 million views on YouTube, making it the group’s ninth video to reach this impressive mark.
This accomplishment further solidifies TWICE’s status as one of the most influential K-pop girl groups in history, with a track record of consistently amazing audiences worldwide.
Prior to The Feels, TWICE had already reached the 500 million-view milestone with iconic music videos such as TT, LIKEY, What is Love?, FANCY, CHEER UP, I CAN’T STOP ME, Feel Special, and Like OOH-AHH.
Each of these videos has contributed to the group’s reputation for delivering infectious hits and memorable performances that resonate with fans globally.
The Journey of “The Feels”
Originally released on October 1, 2021, at 1 p.m. KST, The Feels has taken just over four years and 20 days to reach the 500 million-view milestone.
The music video showcases TWICE’s signature vibrant energy, catchy choreography, and polished visual production.
TWICE (Credit: YouTube)
Its success is a testament not only to the group’s talent but also to the unwavering support of their dedicated fanbase, ONCE, who have streamed, shared, and promoted the video extensively since its release.
The track marked TWICE’s first official English single, demonstrating their global ambitions and appeal.
By crossing language barriers and connecting with international audiences, TWICE solidified their position as a bridge between K-pop and the broader global music market.
The Feels combines upbeat melodies with playful visuals, making it a quintessential example of the group’s ability to craft music that is both fun and universally relatable.
Global Recognition and Influence
TWICE’s achievement with The Feels is more than just a numerical milestone—it highlights the group’s widespread influence in the music industry.
Reaching half a billion views on YouTube places TWICE among an elite group of K-pop acts whose music resonates far beyond South Korea.
Each milestone reflects the group’s consistent ability to create content that captures the hearts of fans worldwide, from meticulously choreographed dance sequences to visually stunning music videos.
This achievement also underscores TWICE’s pioneering role in expanding the reach of K-pop.
As the industry continues to grow globally, milestones like this signal the power of well-executed artistry combined with fan engagement.
TWICE’s approach to music, blending energetic pop hooks with polished visuals, has set a standard for other K-pop groups aspiring to achieve similar international success.
Fan Dedication and Engagement
ONCE, TWICE’s loyal fandom, has played an integral role in propelling The Feels to its massive view count.
Over the years, fans have actively streamed the music video across platforms, participated in social media campaigns, and created content to celebrate the group’s achievements.
The milestone reflects not just the group’s talent but also the community and culture that TWICE has cultivated among its fans, emphasizing the importance of a strong, dedicated fanbase in achieving global recognition.
Fans have expressed immense pride and joy at the milestone, celebrating the group’s sustained impact in the music industry.
Social media platforms were flooded with congratulations, fan art, and reactions, showcasing the profound connection between TWICE and ONCE.
Looking Ahead
TWICE’s achievement with The Feels is a testament to their enduring appeal and influence in the competitive world of K-pop.
The group continues to push boundaries, releasing music that resonates across cultures and languages.
Their global presence is further strengthened by this milestone, and it sets the stage for future releases to achieve even greater international success.
As TWICE continues to release new music, perform worldwide, and engage with fans, the 500 million views milestone of The Feels stands as a reminder of the group’s ability to captivate audiences, inspire fan dedication, and leave a lasting imprint on the global music landscape.
