On November 18, 2025, the Spanish luxury fashion house LOEWE officially announced that renowned South Korean actor Song Kang has been appointed as its newest brand ambassador. This major partnership links the global influence

of the K-drama star, often called the “son of Netflix,” with the high artistry and craftsmanship of the 179-year-old European fashion house.

The Brand’s Perspective: Powerful Presence and Global Appeal

LOEWE released a statement praising the actor’s considerable star power and distinctive style as the driving force behind the partnership:

  • Global Recognition: LOEWE described Song Kang as one of the “most sought-after actors in Korea today” and noted that he is “greatly loved by global fans.”
  • On-Screen Charisma: The brand specifically highlighted his ability to “captivate the screen with his powerful presence and distinctive style.”
  • Strategic Alignment: His modern charisma and international fanbase align perfectly with LOEWE’s ongoing global strategy, which, following the appointment of new creative directors Jack McCollough and Lazaro Hernandez in 2025, is focused on blending its artisanal heritage with a contemporary aesthetic.
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Song Kang (Credit: YouTube)

Song Kang’s Connection to Artistry and Craftsmanship

The actor shared his enthusiasm for the role, emphasizing the synergy between his artistic values and the brand’s core identity.

  • Fascination with Craft: Song Kang expressed his long-held admiration, stating, “I’ve been fascinated by LOEWE’s creative approach to craftsmanship and leather.” LOEWE is one of the world’s oldest luxury houses, founded in 1846, and remains revered for its exceptional expertise in leather goods, a tradition it has maintained for centuries.
  • Artistic Foundation: He drew a parallel between his acting work and LOEWE’s values: “As an actor, experimentation and staying true to my artistic foundation are both important to me.”
  • New Journey: He concluded by expressing his delight to “embark on this new journey with LOEWE, a brand where artistry and sensitivity coexist.”

Career Context: Post-Military Momentum

This high-profile endorsement comes at a time of significant career momentum for Song Kang. He was discharged from his mandatory military service on October 1, 2025, and has since been the subject of immense industry and fan anticipation.

  • Return to Work: Following his military discharge, Song Kang is already in talks for his major return to the small screen in the upcoming musical drama “Four Hands,” where he is reportedly considering the role of a piano prodigy. He is known for international hits like Love Alarm, Sweet Home, Nevertheless, and My Demon.
  • Expanding Influence: By taking on this ambassador role with a top-tier Spanish luxury house, Song Kang solidifies his status as a major figure in the Hallyu wave, using his global reach to bridge the worlds of high fashion and Korean entertainment.

This partnership is expected to further accelerate LOEWE’s global market presence and provides Song Kang with an influential platform beyond his acting career.

On November 16, 2025, local authorities in China firmly shut down persistent rumors circulating online that Canadian-Chinese artist Kris Wu (also known as Wu Yi Fan), who is currently incarcerated, had passed away during his 13-year prison sentence.

Official Police Denial

The Jiangsu police issued a firm denial, directly addressing the claims of Kris Wu’s death:

  • Status: They stated unequivocally that the online reports about Kris Wu are “groundless rumors.”
  • Warning: Authorities urged the public to “stop spreading them indiscriminately,” indicating the severity of spreading false information.
  • Frequency: Chinese media noted that these are not the first such claims, marking this as “already the third death rumor to surface” about the former EXO member.
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Kris Wu (Credit: Pinterest)

Origin of the Latest Rumors

The most recent wave of sensational rumors appears to have originated from an individual who claimed to have served time with Kris Wu in prison.

  • Allegations: The source alleged on social media that the artist was murdered for “failing to satisfy the demands of local prison gang members.”
  • Extreme Speculation: These claims fueled widespread speculation, including bizarre and unverified rumors involving organ harvesting.

The official denial by the Jiangsu police confirms that these detailed and dramatic stories circulating on social media are entirely fabricated.

Context of Kris Wu’s Sentence

Kris Wu, who debuted as a member of EXO in 2012 before leaving the group in 2014, was convicted and sentenced in 2022 following a high-profile trial:

  • Sentence Details: In 2022, he was sentenced to a total of 13 years in prison for two separate crimes:
  • 11 years and six months for rape.
  • One year and 10 months for “assembling a crowd to engage in sexual promiscuity.”
  • Deportation: After completing his entire prison sentence, Kris Wu will be immediately deported from China to Canada, the country where he grew up and holds citizenship.

The police confirmation ensures that despite the persistent circulation of sensationalist rumors, Kris Wu remains alive and is currently serving his mandated sentence.