Kadokawa, one of Japan’s largest and most influential anime producers, has been making headlines with its growing international ambitions. Recently, the company stated that it “must also consider” creating anime that appeals more directly to Western audiences.
In particular, the producer pointed to genres such as zombie and vampire stories, which remain extremely popular among viewers outside Japan. This comment reflects how the anime industry is becoming more globalized, with Japanese studios adapting their strategies to meet the tastes of a worldwide audience.
For decades, Kadokawa has been a major force in anime, manga, and light novels. Its portfolio includes some of the most recognizable titles, and it has built a strong reputation for adapting successful written works into animated hits.
But as anime’s popularity continues to grow around the world, the expectations of international fans are becoming increasingly important. While Japanese audiences still shape the core of the industry, the Western market now plays a huge role in determining which titles find long-lasting success.
In this context, Kadokawa’s statement is not surprising. The company recognizes that genres such as zombie and vampire stories have always had a strong following outside Japan. In Western entertainment, films, television shows, and novels based on these themes have thrived for decades.
From classics like Dracula and Night of the Living Dead to modern hits like The Walking Dead and Twilight, these themes continue to attract loyal fans. By considering more anime within these genres, Kadokawa is acknowledging the cultural preferences of Western viewers while still aiming to deliver stories with a Japanese creative touch.
Zombie Land Saga Franchise (Credits: Kadokawa)
Kadokawa Eyes Western Fans with Plans for Zombie and Vampire Anime
The idea of producing anime with Western tastes in mind has sparked debate among fans. Supporters argue that it makes sense for a company as large as Kadokawa to expand its reach by tailoring content to global audiences.
Anime is no longer just a Japanese phenomenon; it has become a global cultural force. Shows like Attack on Titan, Death Note, and Castlevania have proven that darker, horror-themed stories can find massive success in international markets. By producing more titles with themes such as zombies and vampires, Kadokawa could tap into this demand and further solidify its position as a global leader in the industry.
On the other hand, some fans worry that too much focus on Western preferences could dilute the unique qualities of anime. They argue that part of what makes anime so appealing worldwide is its distinctly Japanese style of storytelling, culture, and artistry. If companies start prioritizing Western tastes too heavily, there is a fear that anime could lose some of its originality and charm. For these fans, balance is key: global expansion should not come at the expense of what makes anime special in the first place.
Kadokawa’s statement also highlights a larger shift in how anime is produced and distributed. Streaming platforms like Netflix, Crunchyroll, and Disney+ have made anime more accessible than ever before, introducing millions of new fans to the medium.
As a result, Japanese studios are under increasing pressure to create shows that resonate not only at home but also abroad. This new environment means that global market trends are shaping production decisions in ways that were unthinkable just a decade ago.
The focus on zombie and vampire themes could also be seen as part of a larger strategy to diversify anime genres. While isekai stories, fantasy worlds, and slice-of-life comedies have dominated recent years, horror and supernatural elements offer fresh opportunities. These genres allow for visually striking animation, tense storytelling, and emotional depth, all of which can appeal to both Japanese and international viewers. If handled well, such projects could bring innovation back to the medium while still meeting market demands.
Top Anime Producer Pushes Global Expansion by Considering Western Tastes
Kadokawa’s willingness to publicly discuss this strategy shows how open the company is about its ambitions. By mentioning Western preferences directly, the producer is sending a clear message that it wants to strengthen its international reach and maintain relevance in a rapidly changing entertainment landscape.
It also reveals the growing recognition that anime is no longer niche in Western countries. Instead, it is a mainstream part of global entertainment culture, shaping everything from fashion and music to streaming platforms’ content strategies.
The coming years will likely reveal how Kadokawa plans to balance Japanese storytelling traditions with Western genre preferences. If successful, the company could set a model for how anime studios expand globally without losing their identity.
Kabaneri of the Iron Fortress Franchise (Credits: Kadokawa)
If not, it risks alienating both domestic fans and international audiences who value authenticity. Either way, the conversation sparked by this statement shows how important the global audience has become to anime’s future.
In the end, Kadokawa’s consideration of producing zombie and vampire anime for Western fans highlights the challenges and opportunities of globalization. Anime’s growing international influence cannot be ignored, and companies must find ways to meet diverse expectations while staying true to their roots.
For fans, this could mean an even greater variety of stories and genres in the years to come. Whether focused on traditional Japanese themes or global favorites like zombies and vampires, one thing is certain: anime’s reach will only continue to grow, and companies like Kadokawa are at the forefront of this expansion.
On September 15, 2025, at approximately 12:25 p.m. KST, BIGBANG officially etched their name in the YouTube history books once more — their legendary music video for “BANG BANG BANG” surpassed 800 million views on the platform.
This achievement is more than just a number. Not only is “BANG BANG BANG” BIGBANG’s first MV to cross the 800 million mark, but it also holds the distinct honor of being the first-ever music video by a second-generation K-pop group to reach this milestone.
Released on June 1, 2015, the MV reached the 800 million mark after 10 years, 3 months, and 14 days — proving the song’s undeniable staying power and BIGBANG’s enduring global impact.
A Song That Defined a Generation
When “BANG BANG BANG” first dropped, it wasn’t just another comeback — it was a cultural moment.
The track, part of the group’s MADE series, exploded with its brash horns, electro-trap beats, and an energy that few K-pop songs had delivered before.
The music video matched the chaotic brilliance of the song. With flashing lights, military tanks, neon aesthetics, and unapologetic attitude, “BANG BANG BANG” captured what made BIGBANG iconic: boldness, individuality, and an uncanny ability to blend style with shock factor.
From G-Dragon’s red mullet to Taeyang’s flame-throwing scene and T.O.P’s surreal art-house sequences, the MV remains a visual rollercoaster fans return to again and again — and clearly, they still are.
BIGBANG: The Blueprint
Formed under YG Entertainment in 2006, BIGBANG was part of K-pop’s second generation, a pivotal era that laid the global groundwork for what the genre would become.
Dubbed “Kings of K-pop”, the group redefined what it meant to be idols — co-producing their music, pushing sonic boundaries, and showcasing radically individualistic styles in an industry known for uniformity.
Even after years of hiatuses, military service, and controversies, their legacy has remained untouchable, as evidenced by the continued streaming success of a song now over a decade old.
A Global Anthem, Even in 2025
“BANG BANG BANG” has become more than just a K-pop hit — it’s a global party anthem. From stadiums to festivals, flash mobs to club sets, its instantly recognizable chorus and beat drop have kept it alive across generations and borders.
Even newer K-pop fans — many of whom discovered the genre post-2020 — know the explosive chant of “BANG BANG BANG!”. That’s the mark of a true classic.
The song’s viral nature is also helped by countless covers, memes, TikTok edits, and high-energy dance challenges.
Its influence has extended beyond just music into fashion, pop culture, and even esports events.
Still Breaking Records a Decade Later
This 800 million milestone places BIGBANG in elite company.
Only a select number of K-pop acts have surpassed this benchmark — most of them being third- or fourth-generation groups like BLACKPINK, BTS, and TWICE.
To see a second-gen group achieve this in 2025, long after the song’s release, highlights BIGBANG’s timeless influence and the intergenerational power of their music.
Fans worldwide — VIPs — took to social media to celebrate, with hashtags like
#BANGBANGBANG800M, #BIGBANG800M, and #LEGENDARYBB trending across platforms.
“They weren’t called legends for nothing.” “A decade later, and this song STILL hits.” “BIGBANG didn’t just pave the way — they blew it wide open.”
What Lies Ahead for BIGBANG?
With members pursuing solo careers, acting projects, and other ventures, the group’s full-group activities remain uncertain.
However, their 2022 single “Still Life” proved that their connection to fans — and each other — endures.
Whether or not BIGBANG returns as a group, “BANG BANG BANG” crossing 800 million views serves as a reminder of their legacy — one that shaped the global expansion of K-pop and rewrote the rules of the genre.
