The world of K-pop and global beauty has aligned once more with the exciting announcement that Ella, a member of the burgeoning K-pop group MEOVV , has been officially confirmed as the new Global Brand Ambassador for the iconic makeup brand, M.A.C Cosmetics (Make-up Art Cosmetics).
The news, which quickly spread across social media, instantly cemented Ella’s status as a rising “it girl” and a powerful figure in the fashion and beauty industry, mere months after her official debut.
The Official Announcement and Visual Concept
The official announcement was made by M.A.C on December 13 KST through a prominent post on their official Instagram account, which presented Ella’s striking promotional poster.
This campaign visual immediately set the tone for the collaboration, highlighting Ella’s sophisticated and photogenic presence.
In the debut poster, Ella showcases a clean, elegant, and warm aesthetic, which perfectly complements the brand’s image while introducing a fresh, contemporary face.
The close-up shot emphasizes her natural stunning visuals, focusing on flawless skin and compelling facial structure.
A key product featured in the campaign is the renowned M.A.C Powder Kiss lipstick, suggesting an initial focus on lip color and soft, blurred makeup looks that have dominated K-beauty trends.
The strategic choice to highlight a classic, yet trend-forward product like Powder Kiss signifies M.A.C’s intention to leverage Ella’s influence to capture both established fans and a new, younger demographic.
Significance of the Global Role
The title of “Global Brand Ambassador” carries immense weight, especially for a member of a relatively newly-debuted group like MEOVV.
This role places Ella at the forefront of M.A.C’s marketing efforts across the world, meaning she will represent the brand in international advertising campaigns, product launches, and major global events.
For M.A.C, known globally as a professional makeup authority that celebrates individuality, artistry, and self-expression, selecting Ella is a strategic move to tap into the monumental influence of K-pop idols.
K-pop celebrities are often seen as ultimate trendsetters whose endorsements translate directly into high sales and massive brand visibility, particularly within the lucrative Asian and North American markets.
Fan and Industry Reaction
The reception from netizens and fans following the announcement has been overwhelmingly enthusiastic, solidifying the industry’s recognition of Ella’s unique appeal.
The reaction instantly crowned her a “certified ‘it girl’,” a title reserved for young stars who possess an undeniable charisma and trend-setting power that attracts attention from high-profile brands.
Ella’s history as a highly sought-after model prior to her debut as an idol—known internationally as Ella Gross—has certainly contributed to this positive response, as she is recognized for her seasoned experience in front of the camera.
One particularly notable comment from a netizen praised Ella’s distinct facial features, specifically her “refined, aristocratic jawline” which they likened to other Korean beauty icons like Jennie and Song Hye Kyo.
This detail speaks volumes about the qualities M.A.C likely valued: a unique, recognizable, and high-fashion aesthetic that diverges from conventional beauty standards, aligning perfectly with M.A.C’s historical celebration of diverse looks and powerful visuals.
Impact on Ella and MEOVV
For Ella, this ambassadorship elevates her personal brand onto a global stage, separate from her group activities, which is a significant achievement early in her idol career.
It provides her with a platform to showcase her professional modeling expertise and versatility, reinforcing her strong individual marketability.
For her group, MEOVV, the partnership with a brand of M.A.C’s stature is a major boon. It brings immediate, high-level exposure and prestige to the entire group, signaling their rapidly growing global recognition and potential for success.
The synergy of a group member being associated with a major international beauty powerhouse is invaluable for attracting new fans and investors alike.
M.A.C’s confirmation of MEOVV’s Ella as their new Global Brand Ambassador marks a pivotal moment in her career, reflecting her powerful visual appeal and the undeniable influence of the K-pop industry on global beauty trends.
The collaboration is poised to be highly successful, driven by Ella’s undeniable “face card” and her existing reputation as a charismatic and globally recognized talent.
Global music icon and former Big Bang leader, G-Dragon, has finally broken his silence and directly responded to the persistent and mounting criticism concerning the quality of his recent live performances.
He chose to address the highly sensitive topic during his “G-DRAGON 2025 WORLD TOUR [Ubermensch]” concert held at the Gocheok Sky Dome in Seoul on December 12.
This public acknowledgement, which marks the first time he has openly discussed the matter in such a forum, was a significant moment for both the artist and his dedicated fanbase.
The controversy surrounding G-Dragon ’s stage skills has intensified in recent months, fueled by several high-profile public appearances.
The most recent incident occurred at the 2025 MAMA AWARDS in Hong Kong , where he performed his new track, ‘DRAMA,’ alongside classics like ‘Heartbreaker’ and ‘Untitled.’
During this showcase, his performance was met with severe backlash from critics and general audiences.
Reports highlighted that his actual voice was barely audible throughout the set, and he was frequently observed dancing or simply holding the microphone without delivering the vocals live.
The heavy reliance on AR (recorded backing vocals), which essentially carried the performance, led to widespread disappointment, particularly given his status as one of K-pop’s most revered artists.
This MAMA performance followed other disappointing instances. Last year, G-Dragon was criticized after his first return to a public broadcast year-end stage in eight years at the SBS Gayo Daejeon.
G-Dragon (Credit: YouTube)
During that event, his performance was deemed unsatisfactory by many due to being visibly off-beat, and his vocal delivery—characterized by a raspy, unconventional style—was criticized as unintelligible.
Furthermore, at a solo concert in Goyang in March of the previous year, the artist sparked outrage when he kept his audience waiting for an extended period, arriving 74 minutes late.
To compound the issue, once the heavily delayed concert began, he proceeded to skip entire sections of several songs, leaving fans feeling short-changed and disrespectfully treated.
It was against this background of repeated public scrutiny that G-Dragon chose to confront the issue head-on during his recent Seoul concert. Pausing the show, he directly asked the thousands in the audience,
“Are there any grounds for controversy today?”
His question was met with passionate roars of support, but he quickly continued with a mix of defiance and resignation that captured the complexity of his feelings.
“If so, that’s a shame. Even if there are, please bear with me,” he stated, before offering a blunt justification for his approach: “I’m just doing what I do, and I’m just working hard at it. If you don’t like it, then don’t.”
Perhaps the most surprising aspect of his commentary was the expression of confusion over the timing of the widespread criticism.
He noted the irony of the situation given his long career, stating,
“It surprises me that a controversy would arise now, after I’ve been doing this for 19 years.”
This comment reflects his long-standing position as a senior artist whose artistic choices and performance style have historically been accepted, if not celebrated, by his core audience.
When loyal fans attempted to console him by shouting out the word “Perfect,” G-Dragon maintained a degree of critical self-awareness. He was quick to temper their praise, responding,
“Oh, it’s certainly not perfect. I also have many stages where I feel regret. It’s not about being perfect, but just working hard day by day.”
He concluded his public statement with a more measured assessment of that evening’s show, noting that his performance capability is often contingent on his physical condition.
“It depends on my condition, but today was just ‘adequate’. I could hit ‘like’ on it,” he summarized, giving a simple, modern assessment of the stage that night.
While G-Dragon had previously hinted at his own dissatisfaction by using simple gestures, such as “thumbs down” emojis on videos of his criticized performances online, this direct, raw engagement with the audience at the Gocheok Sky Dome was a defining moment.
It marks a shift from indirect acknowledgement to an open dialogue with the public about the challenges and expectations faced by a veteran performer.
The final show of his ‘G-DRAGON 2025 WORLD TOUR [Ubermensch]’ encore concert was scheduled to wrap up the following day in Seoul, concluding a tour where the shadow of performance critiques had loomed large.
