Former ADOR CEO Min Hee Jin has officially founded a brand-new entertainment company, marking her long-anticipated return to the industry.
The new agency, titled OK Co., Ltd., was formally registered on October 16, 2025, roughly a year after her dramatic departure from ADOR.
This move has immediately reignited discussions across the K-pop landscape, especially with the upcoming court verdict on NJZ’s (formerly NewJeans) contract dispute with ADOR and HYBE set for later this month.
As one of the most influential creative figures in modern K-pop, Min’s re-emergence has raised a pressing question across the industry — is she preparing to rebuild her vision of artistry and innovation through OK, possibly with NJZ by her side?
A Fresh Start: Min Hee Jin’s New Venture “OK”
According to reports from the culture and content industry on October 24, Min Hee Jin officially established OK Co., Ltd., with the company’s registration listing her as the chief executive officer.
The agency’s business operations are extensive — encompassing celebrity management, music and album production, distribution, and large-scale concert and event planning.
The company’s name, “OK,” is rumored to reflect Min’s philosophy of creativity and confidence — simple yet assertive.
The headquarters of OK are located near Garosu-gil in Sinsa-dong, Gangnam, an area long known for its trendsetting culture and association with high-end entertainment businesses.
Although construction for the office building is still in progress, sources have indicated that it is in its final stages, with operations expected to begin soon after temporary approval for use is granted.
This development marks Min’s first professional move since being dismissed from ADOR’s board of directors in November 2024, following a widely publicized conflict with HYBE, ADOR’s parent company.
The Legal Landscape: What About HYBE’s Non-Compete?
Industry insiders have pointed out that it will likely be difficult for HYBE to enforce a non-compete clause against Min Hee Jin at this point.
The main reason lies in the termination of the shareholder agreement between HYBE and Min.
HYBE has already filed a separate lawsuit to legally confirm the end of their partnership.
The non-compete clause that once restricted Min’s ability to operate in the entertainment industry existed solely within that shareholder contract — meaning that, with its termination, those restrictions no longer apply.
In simpler terms, Min Hee Jin is legally free to start and operate a new company, as no active agreement currently binds her to HYBE or ADOR.
All Eyes on October 30: The Verdict That Could Reshape K-Pop
While the formation of OK marks a new chapter for Min, the future direction of her company may hinge on the court’s upcoming verdict in the ongoing ADOR vs. NJZ (NewJeans) case.
Currently, ADOR has filed a lawsuit against the five NJZ members — previously known as NewJeans — concerning their attempt to terminate their exclusive contracts.
This dispute runs parallel to HYBE’s separate legal conflict with Min Hee Jin.
The court’s first trial verdict on October 30, 2025, is expected to determine whether the NJZ members’ termination attempt is valid.
If NJZ wins the case, the group would be free to sign with a new agency, which many industry observers believe could be Min’s newly established OK.
Such a move would mark a dramatic reunion between Min and the group she originally helped conceptualize and debut.
However, if the court sides with ADOR and HYBE, legal barriers would remain, preventing any immediate transfer or collaboration between Min and NJZ.
Min Hee Jin’s Legacy and Creative Influence
Min Hee Jin is often regarded as one of the most visionary figures in the history of K-pop production and branding.
Before establishing ADOR, she was a key creative director at SM Entertainment, where she played a central role in shaping the visual and conceptual direction of iconic groups such as EXO, f(x), Red Velvet, and SHINee.
Her reputation as a boundary-pushing creative leader grew even stronger with the debut of NewJeans in 2022, whose refreshing Y2K aesthetics and musical authenticity redefined fourth-generation girl group trends.
The group’s enormous success made ADOR one of HYBE’s most powerful subsidiaries — until the public fallout between Min and HYBE in 2024.
Min’s dispute with HYBE centered on management control and creative autonomy, ultimately leading to her resignation and dismissal from ADOR’s board.
Despite the controversy, many industry professionals and fans have continued to praise her artistic direction, citing her as a crucial force in modern K-pop innovation.
With OK Co., Ltd. now officially registered, speculation continues to swirl about its future plans.
Insiders anticipate that Min will aim to rebuild her creative empire, potentially launching new artists or forming a boutique-style label that prioritizes artistry, individuality, and aesthetic storytelling — the hallmarks of her work.
Whether or not NJZ ultimately joins her, Min’s re-entry into the industry signals a major shift in the K-pop power structure.
The coming months will likely determine whether OK becomes a rising independent powerhouse or the foundation for a potential reunion between Min Hee Jin and the members she once mentored.
Even after four years since its release, BTS’ iconic single “Butter” continues to make history in the global music scene.
Originally released on May 21, 2021, the disco-pop and dance-pop track remains a defining moment in K-pop’s international expansion.
As of October 2025, “Butter” still holds the record for the largest single-week streaming count on the Billboard Global 200, cementing BTS’s enduring global dominance.
A Record That Refuses to Fade
According to Billboard data, “Butter” maintains its status as the song with the largest single-week streams in Global 200 history, recording an astonishing 289.2 million streams during its release week in 2021.
Even as musical trends evolve, no other artist has surpassed this monumental record as of the October 18, 2025 chart update.
This achievement underscores BTS’s rare staying power in a highly competitive industry, proving that the group’s musical impact extends far beyond its original release cycle.
BTS’ ‘Butter’ (Credit: YouTube)
Fans continue to stream the track enthusiastically, keeping its legacy alive through playlists, social media trends, and fan-led streaming events worldwide.
BTS’ Solo Members Keep the Flame Alive
Despite the group’s temporary pause in collective activities due to South Korea’s mandatory military service, BTS members have individually maintained a strong presence on global music charts.
Members Jimin, Jungkook, Jin, and J-Hope have each launched successful solo careers, releasing songs that have topped global streaming and sales charts.
Their continued success reflects the group’s unmatched ability to thrive both collectively and individually.
Jungkook’s “Seven” in particular became a major milestone, setting records for streaming and digital sales, while Jimin’s “Like Crazy” and Jin’s “The Astronaut” also captured international acclaim.
The group’s hiatus hasn’t slowed their momentum — instead, it has strengthened each member’s connection to fans, collectively reinforcing BTS’s cultural and commercial dominance even while serving their military duties.
A Competitive Landscape of Record Breakers
While BTS holds the crown, several K-pop and international artists have joined the race to challenge its records.
BLACKPINK’s Rosé, with her 2025 collaboration “APT” featuring Bruno Mars, achieved the largest streaming week for a female solo artist on the Billboard Global 200, registering 224 million streams.
This remarkable feat placed Rosé in direct competition with Jungkook’s “Seven,” which continues to hold the record for the largest sales debut in Global 200 history with 217.1 million streams.
These inter-artist achievements illustrate the growing influence of K-pop globally, with artists like BTS and BLACKPINK leading the movement to the forefront of the international pop industry.
Both groups have transformed global listening patterns and reshaped the perception of non-English music in mainstream charts.
Fan Reactions: BTS ARMY Keeps the Legacy Alive
BTS’s fandom, known as the ARMY, has played a crucial role in sustaining “Butter’s” ongoing success.
Following the October 2025 announcement that the track still holds its streaming record, fans flooded social media platforms with celebratory posts.
BTS (Credit: YouTube)
One fan tweeted, “The question is, will BTS be able to break BTS’ record with their next comeback, because only they can do it,” while another remarked, “Butter is still on top waiting for BTS to break this record. And JK is still on top waiting to break his own record — it’s going to be insane when they come back.”
The group’s dedicated following continues to actively stream their older tracks, organize online campaigns, and purchase physical albums, keeping BTS consistently relevant in global music discussions.
A Global Phenomenon Since 2021
When “Butter” first dropped in May 2021, it immediately became a cultural and musical sensation.
The song’s upbeat rhythm, catchy hook, and high-energy choreography helped it top charts in multiple countries, including the United States, Japan, South Korea, India, Mexico, and Vietnam.
It also reached the top 10 in more than 30 countries, proving BTS’s universal appeal.
The song’s fusion of disco-pop, dance-pop, and EDM elements resonated with fans worldwide, offering an optimistic and joyful sound during a time when much of the world was recovering from the pandemic.
Its bright tone and slick choreography quickly made it a global anthem, dominating not only the Billboard charts but also YouTube and Spotify records.
The excitement around BTS’s achievements with “Butter” has only fueled anticipation for their planned 2026 comeback.
According to reports, the group will return with a new album and a world tour in spring 2026, marking their first full-group release after completing military service.
Fans expect the comeback to be one of the biggest global music events of the year.
Many speculate that BTS may even surpass their previous records — including the one set by “Butter” — with their next release.
The upcoming year promises to be a turning point for the band as they reunite to reclaim their place at the top of the global charts, potentially redefining pop music trends yet again.
“Butter” isn’t just a song — it’s a milestone in the global expansion of K-pop. Four years after its release, it continues to dominate music charts and fan hearts alike.
BTS’s ability to sustain relevance during a hiatus, alongside the success of their solo projects, underscores their unrivaled influence in modern pop culture.
As the world awaits BTS’s return in 2026, one thing is clear: the group’s golden era never truly ended — it simply evolved.
With “Butter” still ruling the Billboard Global 200, BTS has once again proven that their legacy is more than a fleeting trend — it’s a cultural revolution that continues to inspire millions across the globe.
