ENA’s drama lineup continues to impress viewers this year, and “Ms. Incognito” has emerged as a standout hit.
Starring Jeon Yeo Been, the drama has steadily climbed in popularity since its premiere, culminating in a record-breaking performance for the network.
According to Nielsen Korea, Episode 3 of the series achieved a nationwide rating of 4.5 percent, up 0.5 points from the previous episode.
This marks not only the show’s personal best but also makes it ENA’s highest-rated Monday-Tuesday drama of 2025.
Steady Climb Amid a Competitive Week
The rise of “Ms. Incognito” comes during a competitive week for Korean dramas, which coincided with the Chuseok holidays, a period when viewership often fluctuates.
Other Monday-Tuesday dramas showed mixed results, such as tvN’s “Shin’s Project,” whose Episode 7 recorded a rating of 5.5 percent, dropping 2.0 points from the prior week’s 7.5 percent.
Ms. Incognito (Credit: YouTube)
In contrast, “Ms. Incognito” maintained a consistent upward trend, demonstrating both strong storytelling and audience attachment to the characters.
Viewers have praised the drama for its blend of suspense, humor, and engaging plot twists, which keep audiences returning week after week.
The drama’s ability to steadily climb in ratings despite holiday distractions highlights its growing fan base and word-of-mouth appeal.
Jeon Yeo Been Shines as the Lead
At the heart of “Ms. Incognito” is Jeon Yeo Been, whose performance as the titular character has been widely praised.
The series follows her character as she navigates complex situations while disguising her true identity, mixing elements of revenge, suspense, and romance.
Jeon Yeo Been’s nuanced portrayal brings both charm and intensity to the role, captivating audiences and earning critical acclaim.
Notably, a recent episode showcased her first day as a kindergarten teacher—a plotline that drew Jin Young’s disapproval—adding layers of tension and intrigue.
Such scenes highlight the drama’s ability to balance humor with emotional stakes, allowing viewers to connect with the characters on multiple levels.
Key Moments and Story Arcs
The drama’s rising ratings can also be attributed to several key story arcs. For instance, in recent episodes, viewers witnessed dangerous schemes for revenge, thrilling confrontations, and emotionally charged interactions between characters.
One standout scene involved Jeon Yeo Been’s character navigating high-stakes situations that blended clever strategy with moments of vulnerability, further engaging the audience.
Fans and critics alike have noted that “Ms. Incognito” strikes a careful balance between suspense and relatability, which is often a challenge in dramas of this genre.
Its ability to mix tension, humor, and heartfelt moments keeps viewers invested in both the storyline and the characters’ personal journeys.
Audience Reception and Cultural Impact
The drama’s growing popularity is reflected not only in ratings but also in social media buzz and online discussions.
Viewers have praised the show for its fast-paced narrative, strong performances, and unexpected plot twists.
Many have commented on the clever writing, which allows each episode to feel fresh while building on the overarching storyline.
Moreover, the drama’s success has positioned Jeon Yeo Been as a prominent figure in the 2025 drama landscape.
Her ability to carry the series while maintaining a natural and engaging presence has resonated with audiences, making her performance a key driver of the show’s success.
As “Ms. Incognito” continues its run, expectations are high for further ratings growth.
The combination of strong performances, intriguing storylines, and relatable characters positions the drama to maintain its status as a top-rated show.
ENA’s Monday-Tuesday lineup has benefited from the series’ success, with “Ms. Incognito” setting a benchmark for future productions on the network.
The drama also demonstrates the impact of word-of-mouth and dedicated fan engagement, especially during holiday periods when viewers might otherwise be distracted.
Its steady climb in ratings serves as proof that well-crafted storytelling and strong character development can win over audiences even in competitive timeslots.
“Ms. Incognito” is more than just a popular drama—it’s a cultural phenomenon for ENA in 2025.
By combining suspense, clever storytelling, and standout performances from Jeon Yeo Been, the show has earned a loyal following and set new records for the network.
As the drama progresses, viewers are eager to see how the story unfolds, and industry observers are keeping a close eye on its continued success.
With its impressive ratings and growing buzz, “Ms. Incognito” solidifies its place as one of the most notable Monday-Tuesday dramas of the year.
Lee Ji Hyun, former member of the popular K-pop girl group Jewelry, has announced a temporary pause in her activities as a hair designer to take a well-deserved break and go on a family trip with her two children.
Known for her successful transition from idol to hairstylist, Lee has captured fans’ attention not only for her creative skills but also for her heartfelt dedication to her clients and family.
A New Chapter After Jewelry
After her time in Jewelry, Lee Ji Hyun faced numerous personal challenges, including two divorces, while raising her son and daughter on her own.
Despite these hardships, she has demonstrated remarkable resilience by pursuing a second career in hairstyling.
Her transformation from idol to hair designer has been widely praised, as she combined her passion for beauty with dedication to serving her clients.
Since November 2023, Lee Ji Hyun has been working toward her national hairstylist certification—a demanding process requiring both skill and discipline.
Recently, she successfully passed the exam, marking a major milestone in her career.
Her clients, who have followed her journey, often express admiration for her perseverance and professionalism.
A Busy Schedule and Dedication to Family
Despite her accomplishments, Lee Ji Hyun’s schedule has been nothing short of hectic.
Running a hair salon while raising two children requires careful time management and immense energy. In a recent social media post, she candidly shared her feelings:
“I’ve been so busy that we haven’t been able to go on a family trip. I especially feel so sorry during every school break. This trip is 100% for my kids. I’ll be their dedicated helper, carry all the luggage, open my wallet, and give them my all as a mom.”
Photos accompanying the post show Lee Ji Hyun boarding a plane with her son and daughter, emphasizing her focus on creating memorable experiences with her children.
Fans were charmed by her authenticity and heartfelt words, expressing their support for her decision to prioritize family.
The Joy of Being a Hairstylist
Lee Ji Hyun has openly shared that she finds fulfillment not just in her career but also in the personal interactions she has with clients.
Social media posts reveal moments where she was moved to tears by handwritten letters, thoughtful gifts, and warm gestures from people she’s served.
She described these interactions as deeply meaningful, noting that they provide her with motivation and a sense of purpose in her daily work.
Her approach to hairstyling is characterized by a mix of skill, creativity, and care.
Beyond simply providing a service, she aims to make each client feel valued and appreciated, creating an environment where beauty meets genuine human connection.
This dedication has contributed to her growing reputation as both a talented and compassionate hairstylist.
Fan Support and Encouragement
“It’s so nice to see you living so diligently. Enjoy this healing time with your family.” “Even amidst a busy life, time with your children is the most precious. You’ll shine even brighter after recharging.” “Lee Ji Hyun, you’ve worked hard—go and enjoy your time with your family!”
These messages reflect the admiration fans have for her resilience, dedication, and authenticity.
Many also expressed excitement for her eventual return to hairstyling, eagerly anticipating her continued success in her second career.
Balancing Personal and Professional Life
Lee Ji Hyun’s story is an inspiring example of balancing personal and professional responsibilities.
After facing challenges in her personal life, she has continuously worked toward building a fulfilling career while raising her children as a single parent.
By temporarily closing her salon to focus on her family, she demonstrates the importance of self-care and prioritizing loved ones.
Her journey highlights the evolving lives of former idols, who often transition into new fields after their entertainment careers.
Lee Ji Hyun’s success as a hairstylist illustrates that determination, skill, and genuine care for others can lead to meaningful accomplishments beyond the spotlight.
Looking Forward
While her hair salon is temporarily closed, Lee Ji Hyun’s fans remain supportive and eager for her eventual return.
Her family trip is a much-needed opportunity to recharge, spend quality time with her children, and create lasting memories.
Upon her return, it’s expected that she will continue to inspire through her artistry, dedication, and ability to balance career ambitions with personal life.
Lee Ji Hyun’s journey from Jewelry idol to licensed hairstylist, single mother, and public figure continues to resonate with fans worldwide.
By sharing both her successes and struggles openly, she has built a connection with fans that goes beyond music or beauty—highlighting the human side of public figures who navigate complex personal and professional landscapes with grace and resilience.
