The Pokémon fandom is buzzing after an interview hinted at a possible cameo by Ash Ketchum in the ongoing Pokémon Horizons anime. While nothing official was confirmed during the event, subtle nods from the production team have led many fans to believe the franchise’s most iconic trainer might be making a brief but emotional return.
This speculation follows remarks made during a special panel, where producers coyly mentioned “the legacy of past champions” and encouraged fans to “look forward to what lies ahead in Liko and Roy’s journey.” Combined with cryptic teaser visuals, it didn’t take long for theories about Ash’s reappearance to go viral.
Fans Clash Over Ash’s Return

Ash and Pikachu (Credits: Studio OLM)
Reactions to the rumor are sharply divided. Longtime fans are thrilled at the possibility of seeing Ash again, even if only briefly. “Ash was the heart of Pokémon for decades. Seeing him again, even in a mentor cameo, would be amazing,” one Reddit user wrote. Others, however, argue his return could undercut Horizons’ attempt to carve a new identity.
Critics fear Ash’s reappearance may steal focus from the new protagonists, Liko and Roy, whose arcs are still developing. Some feel the series should fully commit to moving forward rather than rely on nostalgia. As debate flares up online, the fandom remains on edge awaiting official confirmation.
Franchise Strategy or Fan Service?

Ash (Credits: Studio OLM)
Marketing experts note that teasing Ash’s return could be a strategic move to boost interest in Horizons , which hasn’t quite matched the global resonance of Ash’s original journey. A short cameo might serve to bridge old and new generations of viewers, satisfying legacy fans without derailing the new narrative.
Speculation also surrounds which version of Ash might appear—whether as the seasoned World Champion or a more symbolic, dream-like version akin to earlier Pokémon specials. With no announcement yet from The Pokémon Company, fans are left combing trailers and interviews for clues.
Waiting for the Poké-Bomb to Drop

Roy and Liko | Pokémon Horizons: The Series (Credits: Studio OLM)
As Pokémon Horizons continues airing, the possibility of an Ash cameo remains one of the most talked-about topics in the anime community. Whether it turns out to be a one-off nod or the beginning of something larger, it’s clear that Ash Ketchum’s legacy still holds immense emotional power across generations.
Until official confirmation drops, fans will be watching closely—Poké Balls in hand.
A major breach has rocked the anime figure community, as Good Smile Company ‘s U.S. storefront reportedly suffered a cyberattack that compromised customer payment data. Furious collectors have taken to forums and Reddit, sharing stories of fraudulent charges made within days of ordering from the site. Many accuse the company of failing to disclose the breach promptly, putting thousands at risk.
The incident has sparked panic among hobbyists who frequent the store for exclusive and limited-edition figures. Customers report unauthorized purchases from international retailers, often totaling hundreds of dollars. The lack of an immediate response or acknowledgment from Good Smile has only fueled anger, with some fans now boycotting the retailer until an official statement is made.
Fans Demand Accountability from Good Smile

High School DxD
The anime figure community—known for its dedication and high spending—has been quick to organize. Posts warning others to stop shopping at Good Smile USA have gained traction, and users are pushing for refunds, security audits, and public transparency. “We trusted them with our money and information,” one collector wrote. “This breach isn’t just about a few figures—it’s about safety.”
Cybersecurity experts weighing in say the breach could have stemmed from outdated backend systems or poor payment gateway protection. Some suspect that third-party vendors connected to the website may have opened vulnerabilities, though no official cause has been confirmed.
Bigger Questions About E-Commerce in Anime Collectibles

Mob Psycho
This incident has reignited concerns about data security in the collector market. Anime figure sites—often smaller than mainstream retailers—may not have the same cybersecurity infrastructure. Fans are now urging each other to switch to PayPal or virtual cards when buying from niche stores and to monitor their bank activity closely.
While data breaches are unfortunately common in e-commerce, the silence from a trusted brand like Good Smile has left fans feeling abandoned. Without a proper response, collectors fear similar attacks could hit other beloved hobby sites in the future.
Will Good Smile Step Up?

Toilet-Bound Hanako-Kun
As pressure mounts, collectors are still waiting for Good Smile Company to release an official statement confirming the breach and outlining steps to support affected customers. Until then, trust in the brand remains shaken, and the community continues to spread warnings to avoid purchases.
What was once a name synonymous with quality and fandom joy is now entangled in a growing online crisis.