Marvel kicked off the Avengers: Doomsday marketing push with four distinct looks rolled out alongside screenings of Avatar: Fire and Ash.
The first spot brought back Chris Evans as Steve Rogers, showing him stowing his Captain America suit while revealing a son, a nod to post-Endgame life. Next came Chris Hemsworth’s Thor in a moment of prayer, hinting at personal stakes amid cosmic threats.
The third teaser surprised with Fox-era X-Men characters, tying into the multiverse expansion, and the fourth spotlighted Wakandans alongside the Fantastic Four, including glimpses of superhero suits in a dry Talokan.
Each ended with a green Doomsday clock bearing the Avengers symbol and runes, building a countdown vibe that had fans buzzing online.
Then the Russo Brothers upended expectations via Instagram. They declared the releases over the prior four weeks were neither teasers nor trailers but stories and clues, capping it with a simple “pay attention.”
This move echoes their past Infinity War tactics, where trailers faked Hulk’s involvement or altered shots to protect twists, much like No Way Home hid multiverse Spider-Men.
Clock Codes Crack Open Endgame Echoes
Fans quickly zeroed in on the Doomsday clocks as the puzzle pieces the Russos wanted were spotted. One popular theory points to time codes embedded in the runes, each linking to specific Avengers: Endgame moments around the xx:xx:20 timestamps.
Steve Rogers’ clock at 1:24:20 jumps to the Ancient One warning Bruce Banner about branched timelines causing mass suffering.
Thor’s 1:17:20 lands on Loki, disguised as Captain America, coordinating a search, potentially teasing multiverse deception or Steve’s return to action.
Avengers: Doomsday (Credit: Disney+)
The X-Men teaser at 1:11:20 shows Rocket asking if Thor is crying, which could foreshadow emotional losses or tie to Thor’s Deadpool & Wolverine tears. Finally, the Wakanda Fantastic Four clock at 1:04:20 features Rocket offering Ant-Man a space trip, hinting at interstellar team-ups or Rocket’s role in the chaos.
These Endgame nods make sense given Doomsday’s positioning as a direct follow-up, where time heist fallout triggers incursions and multiversal collapse. The repeated 20-second mark feels deliberate, as if Russo layered the clues to reward sharp-eyed viewers without overcomplicating the hunt.
IGN notes the clocks’ runes fuel speculation on whether the footage even comes from the final cut or exists purely as narrative breadcrumbs.
Screen Rant highlights how elements like a waterless Talokan suggest incursions are already ravaging worlds, aligning with Steve’s aged appearance and family reveal, possibly set in a timeline twist.
This approach turns passive viewing into active sleuthing, boosting engagement as Doomsday builds toward its December 18, 2026, release.
Multiverse Mayhem: What Clues Say About Doom’s Plan
Theories now swirl around how these stories feed into Doctor Doom’s scheme, with Robert Downey Jr. playing the multiverse variant. One reads the clocks’ warning that Endgame’s time meddling birthed the fractured reality Doom aims to fix or dominate.
Steve’s warning fulfillment points to billions dying in colliding universes, while Thor’s Loki moment suggests shape-shifting trickery central to the villain’s strategy.
Rocket’s lines imply Guardians involvement in the Earth-side defense, perhaps racing against Doom’s Sentinel attacks on X-Men as speculated in fan breakdowns.
Gizmodo calls the Instagram caption cryptic fuel for debates on whether clips show real scenes or fabricated setups, mirroring past MCU misdirects. The Comic Book Movie ties it to multiverse incursions directly stemming from the heist, positioning Doomsday as the bill coming due.
From a business angle, this layered rollout keeps Doomsday atop conversation trackers months out, especially with Fantastic Four and X-Men integrations pulling in lapsed viewers.
Past Russo projects like Endgame grossed over 2.7 billion dollars, partly on sustained hype from similar puzzles, and early buzz positions this as a sequel capitalizing on that playbook.
Yet risks linger if clues mislead too far; fans recall Infinity War’s Hulk fake-out, frustrating some. Still, the strategy fits Marvel’s post-Endgame phase two pivot to interconnected spectacles, where trailers double as mini episodes priming the saga.
Reddit threads dissect runes frame by frame, with users like u/Fear_Itself arguing the codes scream multiverse fracture as Doom’s entry point.
As more promo drops, these stories could evolve, perhaps revealing how Wakanda’s suits and Namor’s desperation signal Doom’s early strikes. The Russos’ nudge ensures every clock tick feeds the frenzy, setting up a film where past mistakes ignite the biggest team-up yet.
Predator: Badlands is having the kind of post-theatrical run studios dream about, turning a solid box office outing into full-blown digital dominance before it ever hits a subscription platform.
Premiering in cinemas in November 2025, the film pulled in around 184 million dollars globally on a reported 105 million budget, making it the highest-grossing entry in the Predator franchise to date. That respectable theatrical performance laid the groundwork for what is now a full-on premium video-on-demand sweep.
The film hit digital storefronts like Prime Video, Apple TV, Vudu, and other marketplaces on January 6, 2026, at a premium price point, typically 29.99 dollars to buy and a few dollars less to rent.
Part of that success stems from how watchable this installment is for both longtime fans and curious newcomers. Set in a future on a remote planet, the story centers on Dek, an exiled young Yautja trying to prove himself by hunting a seemingly impossible target, paired with human ally Thia, played by Elle Fanning.
The coming-of-age angle and the odd-couple dynamic between hunter and human give the film a character hook that sits on top of the franchise’s usual creature-feature thrills.
Reception data suggests the creative risk paid off. On Rotten Tomatoes, Badlands currently holds a Certified Fresh 86 percent from critics and a roughly 95 percent audience score, with commentators noting it as the best-received Predator movie in years.
That level of enthusiasm mirrors the strong word of mouth around director Dan Trachtenberg’s earlier franchise work, including Prey and Predator: Killer of Killers, which also turned into streaming favorites once they hit Hulu.
From a business perspective, this PVOD wave matters. Premium rentals and digital purchases bring in higher per-viewer revenue than a flat subscription watch, so every day Badlands sits atop those charts adds meaningful incremental income on top of theatrical earnings.
For a mid-budget sci-fi action film, that two-step success story of theatrical plus premium digital creates a compelling model for how studios can stretch genre franchises without relying solely on billion-dollar box office numbers.
The one thing Predator: Badlands does not have yet is a confirmed streaming date for Disney+ or Hulu, even though most fans assume that is where it will end up.
The film comes from 20th Century Studios, which falls under Disney’s umbrella, and earlier Predator titles already sit on Disney-controlled platforms in many regions, so the destination is almost a given. What remains unclear is the exact timing, and that uncertainty is now becoming part of the story.
Industry coverage from outlets such as Decider, Forbes, and Space.com all point in the same general direction: an expected subscription streaming window somewhere around February to April 2026, roughly three to five months after the November theatrical launch and shortly after the physical 4K and Blu-ray release scheduled for mid- to late February.
Predator: Badlands (Credit: Netflix)
That timeline tracks with recent Disney patterns, where titles move from theaters to PVOD and then later to subscription streaming once home sales have had room to breathe.
For fans, especially those used to earlier straight-to-streaming Predator chapters like Prey, that staggered rollout can feel like a slowdown.
Reddit threads and comment sections are already full of viewers asking when Badlands will finally land on Disney+, with some users speculating that the studio is intentionally stretching the window to maximize PVOD revenue while the movie dominates charts.
Considering its current digital performance, delaying a subscription drop makes financial sense. Every extra week at a 25 to 30 dollar price point means more high-margin transactions.
There is also a platform strategy wrinkle. Hulu is being folded into the Disney+ app during 2026 in several markets, and analysts expect Badlands to play a role in showcasing that combined library of more adult genre fare.
Rather than rushing the film to streaming, Disney has the option to time its debut to support that integration, turning a single sci-fi franchise entry into a marketing asset for a broader streaming overhaul.
What Badlands’ Run Signals For The Predator Franchise’s Future
Beyond the week-to-week charts, Predator: Badlands is already reshaping expectations for the franchise itself. After mixed responses to earlier sequels, the series regained critical and fan credibility with Prey, which became a major hit on Hulu and helped reframe Predator stories as vehicles for focused, character-driven survival tales.
Badlands pushes that reinvention further with its young outcast protagonist, future setting, and more emotional arc, while still delivering the signature hunt structure that defines the brand.
That combination is a big reason why commentators highlight Badlands as the highest-grossing and arguably most widely embraced film in the series so far.
When a franchise that started as a macho 80s jungle thriller can successfully pivot to an interplanetary growing-up story and still chart at number one across digital storefronts, it sends a clear signal to studios that genre IP can stretch more than expected.
Analysts are already speculating about additional entries from Trachtenberg, given that he has now delivered three critically strong Predator projects in a row for Disney’s ecosystem.
The physical and collector side of the rollout also hints at long-term confidence. A 4K Ultra HD and Steelbook edition is set for release in mid-February, complete with deleted scenes, behind-the-scenes featurettes, and a full-length commentary track featuring Trachtenberg and key creatives.
That level of bonus content investment aligns more with prestige sci-fi releases than disposable franchise filler, suggesting the studio wants Badlands to have a longer shelf life among genre fans.
Looking ahead, the current PVOD surge gives Disney and 20th Century Studios leverage when planning the next phase. Strong digital numbers bolster internal arguments for continued theatrical outings instead of relegating future Predator stories to streaming exclusives.
At the same time, the eventual arrival of Badlands on Disney+ or Hulu will likely produce another spike in franchise interest, as casual viewers finally catch up and revisit older entries already in the library.
For now, Predator: Badlands sits in a sweet spot. It has the bragging rights of the franchise’s best box office, top-tier audience scores, and number one positions on multiple digital platforms, all while its eventual subscription debut still hangs just out of reach.
That combination of scarcity and success is exactly why the film feels so omnipresent across streaming conversation before it even appears inside most people’s regular subscription queues.
