In a fusion of cinematic elegance and high fashion, actress Shin Min Ah has been officially named the new House Ambassador for the luxury brand Louis Vuitton. The announcement, made on January 6, 2026, solidifies a long-standing relationship between the actress and the fashion house.

A Natural Partnership

Louis Vuitton cited Shin Min Ah’s “refined image,” “natural charm,” and “warm presence” as the primary reasons for her selection. The brand expressed confidence that her distinctive image aligns perfectly with the values and creative mood of the house.

Shin Min Ah has built a prolific career with diverse roles in hit projects such as:

  • Hometown Cha-Cha-Cha
  • Our Blues
  • Karma

Deepening Brand Rapport

While this is her official appointment as ambassador, Shin Min Ah has been a friend of the house for several years. Her previous collaborations with the brand include:

  • Attending the High Jewelry collection launch in Mallorca, Spain.
  • Participating in various high jewelry events in Seoul.

Most recently, she garnered significant attention for wearing Louis Vuitton LV diamond stud earrings and a Galaxy necklace at her wedding ceremony, which fans and fashion critics alike praised for its sophisticated elegance.

Future Brand Activities

As a House Ambassador, Shin Min Ah is expected to represent Louis Vuitton in a variety of global and domestic campaigns throughout 2026.

This appointment comes during a busy period for the actress, who continues to be one of South Korea’s most sought-after stars for both her acting talent and her influential status in the world of fashion.

Renowned vocalist Sohyang has issued a public apology following mixed reactions to her recent live performance of the song “Golden.”

The singer’s response has drawn attention for its humility and self-reflection after a rare moment of vocal criticism from the public.

The Performance at KBS ‘2026 Countdown Show’

On December 31, 2025, Sohyang took the stage at the KBS ‘2026 Countdown Show Right Now’ alongside vocalists HYNN (Park Hye Won) and Youngbin.

The trio performed “Golden,” an original soundtrack (OST) from the Netflix series ‘K-pop Demon Hunters’.

According to reports, the performance faced issues during the opening section, which Sohyang led with Youngbin.

Critics noted that some parts of the song went off-key, and Sohyang’s powerful, distinctive vocal tone—while normally a strength—did not seem to harmonize well with her fellow performers in this specific arrangement.

Netizen Reactions and Direct Apology

“It’s too much.” “None of the notes match.” “She’s drunk on high notes and just shouting.”

“You’re right… I ruined everything… I’m very disappointed in myself.”

Reflections on Her YouTube Channel

Sohyang followed up her initial comment with a more detailed message on her own YouTube channel on New Year’s Day. She used the moment to reflect on her faith and her approach to her craft:

“Happy New Year, everyone. ‘Golden’… I really didn’t do well. But through this, I realized once again that this voice belongs to God. When I use it out of my own desire, I can only be powerless. It became an opportunity for me to once again resolve to be used humbly as the Lord’s instrument. Please pray for me.”

A Legacy of Excellence

Despite this recent criticism, Sohyang remains one of South Korea’s most respected vocalists, known for her incredible range and emotive power.

Fans have rallied around her following the apology, praising her for her accountability and “classy” response to the situation.

As she moves into 2026, industry experts expect this moment of self-reflection will only strengthen her artistry. Sohyang is expected to continue her active schedule of OST recordings and live performances throughout the year.