SM Entertainment’s classical and jazz label, SM Classics, has announced an exciting collaboration with the world-renowned Vienna Symphony Orchestra for a special K-POP orchestral concert titled:
“WIENER SYMPHONIKER X K-POP (SM CLASSICS LIVE 2026 with WIENER SYMPHONIKER)”
The concert is scheduled for Monday, February 16, 2026, at Konzerthaus Wien, Vienna’s premier concert hall and a central venue in the world of classical music.
This event marks a notable fusion of K-POP and classical music, presenting popular K-POP songs reinterpreted through orchestral arrangements performed by one of the most prestigious orchestras in the world.
The project is included in the Vienna Symphony Orchestra’s 2025/26 regular season lineup, emphasizing its significance in the classical music calendar.
Global Expansion and Future Plans
SM Classics is not only focusing on this Vienna performance but is also actively expanding its performance and music score IP licensing business, aiming to distribute SM Classics’ original intellectual property worldwide.
Additionally, a Seoul performance at the Lotte Concert Hall is scheduled for August 2026, allowing K-POP fans in Korea to experience this unique orchestral reinterpretation of their favorite hits.
This collaboration represents a broader trend in the globalization of K-POP, bridging traditional Western classical music with modern Korean pop culture, and highlighting SM Entertainment’s innovative approach to expanding the reach and influence of its artists and music catalog.
The project is expected to attract international attention, both from classical music enthusiasts and K-POP fans, reflecting a growing trend of cultural crossovers that appeal to a wide audience.
BTS’ golden maknae, Jungkook, continues to cement his influence not just as a global K-pop icon but as a personal brand powerhouse.
In a historic move, Jungkook’s official brand logo has been successfully registered in eight countries, signaling the start of a new chapter for the artist beyond BTS.
A Global Trademark Achievement
The trademark for Jungkook’s personal brand logo has been registered in:
- South Korea
- United States
- European Union
- Brazil
- Japan
- Mexico
- United Kingdom
- Canada
This international registration demonstrates both the strategic foresight of Jungkook’s team and the global reach of his brand, ensuring legal protection and recognition across key markets.
Jungkook’s brand (Credit: YouTube)
Fans Celebrate “Jungkook The Brand”
Fans, known as ARMYs, have enthusiastically taken to social media to celebrate the milestone. Hashtags like #JungkookTheBrand and #JungkookIsComing began trending, reflecting excitement for Jungkook’s evolving artistic journey.
One fan wrote:
“Jungkook’s brand logo has officially been registered in eight countries. His journey is so beautiful to witness! He’s only just getting started!”
Another shared their anticipation for future products, imagining a Jungkook-themed makeup line with golden eyeshadow palettes, glitter eyeliners, and lipsticks adorned with his logo.
What This Means for Jungkook’s Future Projects
The registration of the brand logo is more than a symbolic milestone—it’s a gateway to various ventures, including:
- Merchandise lines: Fashion, beauty, and collectibles
- Collaborations with global brands
- Digital content and interactive experiences
By owning the intellectual property of his personal brand, Jungkook can independently expand his creative portfolio while maintaining full control over his image and branding.
Timing and Context
This achievement comes ahead of Jungkook’s anticipated military discharge in June 2025, marking a highly anticipated return to full-time music and public appearances.
With fellow BTS members J-Hope, RM, V, Jimin, and Suga also completing their service in 2025, fans eagerly await the group’s reunion, now with the added excitement of individual projects like Jungkook’s brand initiatives.
Jungkook’s personal brand sets the stage for a multi-faceted future. With a legally protected logo and an established fanbase, he has the tools to launch a range of creative projects, from fashion and cosmetics to media and entertainment ventures.
This strategic branding positions him not only as a performer but also as a global entrepreneur.
