Renowned ballad singer Sung Si Kyung has candidly addressed the recent decline in views on his popular YouTube channel, demonstrating his characteristic humility and grounded perspective.
The veteran artist, known for his soothing vocals and witty personality, shared his honest thoughts in a new episode of his beloved food series,
“Sung Si Kyung’s What to Eat | Euljiro Incheon House,” released on October 29, 2025.
A Realistic Take on Popularity
In the video, Sung Si Kyung reflected on the natural changes in his channel’s popularity over time. With sincerity and humor, he said,
“In the beginning, I think the channel’s influence was really strong. But honestly, I feel more comfortable now. I’m not BTS — I never understood why my videos were getting 2 to 3 million views. It didn’t feel like it fit me.”
His statement highlighted his self-awareness and ability to remain humble despite once commanding millions of views per upload.
Sung Si Kyung (Credit: YouTube)
Instead of lamenting the decline, Sung Si Kyung approached it with a sense of relief, explaining that high numbers once brought him more pressure than satisfaction.
Finding Joy Beyond the Numbers
The channel’s success has largely stemmed from the singer’s genuine approach to dining experiences — visiting small, hidden gems and sharing honest opinions about the food and atmosphere.
He emphasized that fame or sponsorship has never been his driving motivation:
“Even when my videos were getting high views, I never got cocky. I actually felt more pressure and worked harder. I’ve always filmed with the same mindset — I pick restaurants where I genuinely enjoy the food and have something to talk about. I’ve never once been paid by any restaurant.”
This remark underscores Sung Si Kyung’s dedication to maintaining authenticity over commercialism, a trait that has earned him both respect and loyalty from fans.
Balancing Fame and Everyday Life
Over the years, Sung Si Kyung’s charm has come not only from his musical achievements but also from his relatable and unpretentious demeanor.
His YouTube content feels less like a celebrity project and more like an honest look into the life of a man who loves food, conversation, and connection.
However, the success of his show has brought unintended consequences for some of the restaurants he features.
Addressing concerns from local patrons who struggle to book tables after his videos go viral, he said with a smile:
“To the office workers in Euljiro who usually eat here, please understand. I just want to share good food I’ve discovered. And honestly, people only watch ‘What to Eat’ for about a month — the popularity doesn’t last long. So please bear with me.”
His playful tone and self-deprecating humor reflect the same warmth and approachability that have defined his long career.
BTS (Credit: YouTube)
Embracing Authentic Growth
In an era where digital creators often measure success by clicks and views, he offers a refreshing perspective — one focused on genuine engagement and artistic satisfaction rather than fleeting popularity.
By acknowledging that he’s not BTS — the global pop phenomenon whose massive online influence transcends platforms — Sung Si Kyung distinguishes his work as something more personal and grounded.
Rather than comparing himself to idol culture, he embraces his niche as a singer and storyteller who connects through sincerity.
His humility also serves as a quiet reminder that fame is not always linear; for seasoned artists like him, maintaining authentic joy in one’s craft often outweighs the temporary thrill of viral fame.
The Legacy of “What to Eat”
Since its launch, “Sung Si Kyung’s What to Eat” has become one of the most popular Korean celebrity-run YouTube series, attracting both domestic and international viewers.
The series blends culinary exploration with heartfelt conversation, often featuring fellow musicians, friends, and restaurant owners.
Unlike traditional mukbang or travel vlogs, Sung Si Kyung’s approach is calm, conversational, and deeply human. His thoughtful storytelling and genuine curiosity about people’s lives make every episode feel intimate — like sharing a meal with an old friend.
Even as views fluctuate, his core audience remains loyal, valuing the comfort and sincerity that define his channel.
His continued engagement and consistency suggest that while the initial hype may have subsided, the long-term appeal of authenticity never fades.
Fans Applaud His Honesty
Following the video’s release, fans and netizens praised Sung Si Kyung’s humility, noting that his down-to-earth attitude is precisely what makes his content enjoyable.
“This is why we love him — he’s real.” “He doesn’t chase trends, he just enjoys life. That’s inspiring.” “Even if views drop, his videos are always comforting to watch.”
These reactions reflect how Sung Si Kyung has cultivated a relationship with his audience built on trust and sincerity rather than spectacle.
The global music scene is about to experience an explosive collaboration between two powerhouse names—Stray Kids and DJ Snake.
The announcement that Stray Kids will feature on DJ Snake’s upcoming track “In The Dark” from his new album Nomad has already sent waves of excitement through both the K-pop and EDM communities.
With the album’s release scheduled for November 7, 2025, fans worldwide are gearing up for what promises to be one of the most dynamic and genre-blending musical releases of the year.
A Star-Studded Lineup: The World of “Nomad”
French DJ and producer DJ Snake, known for his groundbreaking collaborations with global superstars like Justin Bieber , Selena Gomez , Cardi B , and Ozuna, has once again curated an album that celebrates musical diversity.
His forthcoming album Nomad features a remarkable array of collaborators, including Stray Kids , Travis Scott, J Balvin, Don Toliver, and Future.
The album’s concept appears to embody DJ Snake’s signature global fusion style—uniting artists from different continents, genres, and cultural backgrounds.
Nomad seems aptly titled, reflecting the idea of musical wanderlust, innovation, and exploration without borders.
DJ Snake has always been a sonic traveler, moving seamlessly from Latin beats to trap, EDM, and K-pop-inspired elements. With Nomad, he continues his journey to blur boundaries and push creative limits.
Stray Kids’ Global Presence and the Significance of “In The Dark”
For Stray Kids, this collaboration signifies another major leap in their already stellar international career.
The group—known for their self-produced music, fierce energy, and raw lyrical honesty—has built a reputation as one of K-pop’s most daring and experimental acts.
Their inclusion in Nomad’s tracklist signals both DJ Snake’s recognition of their global influence and the growing presence of K-pop in the mainstream Western music scene.
The track “In The Dark” remains shrouded in mystery, but fans are already buzzing with theories about its style and concept.
Given DJ Snake’s history with bass-heavy, rhythm-driven production and Stray Kids’ penchant for bold, genre-bending sounds, the collaboration is expected to merge intense beats with intricate vocal and rap performances.
Many speculate that “In The Dark” might blend EDM, trap, and K-pop intensity—a fusion reminiscent of Stray Kids’ recent experimental tracks like “S-Class” and “LALALALA,” but elevated by DJ Snake’s electronic mastery.
If so, it could emerge as one of 2025’s most talked-about global singles.
A Friendship Sparked in Paris
This collaboration didn’t happen overnight. The seeds of this partnership were planted back in 2024, when DJ Snake and Stray Kids met at the Gala des Pièces Jaunes in Paris, a charity event hosted by French First Lady Brigitte Macron.
The encounter was widely shared across social media, with DJ Snake posting a photo alongside several Stray Kids members and captioning it, “New Friends.”
At the time, fans speculated that something might be brewing between the two artists.
Now, nearly a year later, that friendly encounter has evolved into a full-fledged collaboration that exemplifies the growing connection between global pop and K-pop artists.
It also highlights the cross-cultural appreciation and creative exchange that are becoming increasingly common in the modern music industry.
Stray Kids: Expanding Their Artistic Horizons
2025 has already been an extraordinary year for Stray Kids. The group has dominated international charts, earned multiple certifications, and performed at high-profile global festivals.
They continue to prove that K-pop acts can hold their own in international collaborations without losing their unique artistic identity.
Their participation in DJ Snake’s Nomad is not their first step into global collaboration—previously, Stray Kids’ music has resonated with artists and producers worldwide, with their hybrid sound incorporating hip-hop, EDM, rock, and industrial influences.
Stray Kids (Credit: X)
But working with DJ Snake, one of the world’s most respected producers in electronic and dance music, takes their artistry into a new sonic space that could attract a broader Western audience.
Moreover, this collaboration underscores Stray Kids’ reputation as musical “all-rounders.” Unlike many idol groups, they are deeply involved in the songwriting and production process, particularly through their in-house team, 3RACHA (Bang Chan, Changbin, and Han).
Fans are eager to see how much creative input 3RACHA contributed to “In The Dark,” especially since Stray Kids often co-write and co-produce their songs even when working with international artists.
DJ Snake: The Master of Global Fusion
DJ Snake has long been a pioneer in creating global hits that transcend language and genre barriers.
From his massive EDM anthem “Turn Down for What” to the Latin-pop crossover “Taki Taki” and the global dance sensation “Let Me Love You,” he has built a career around collaboration and innovation.
With Nomad, DJ Snake continues to reinforce his image as a producer who thrives on cultural fusion. Including Stray Kids in the lineup is not just a musical decision—it’s a statement about the power of K-pop as a global force and about DJ Snake’s vision for music that unites rather than divides.
His collaboration history suggests that “In The Dark” will likely feature an unforgettable hook, pulsating rhythms, and an atmosphere that balances both emotional intensity and festival-ready energy.
Fan Reactions and Industry Buzz
The news of Stray Kids’ participation in Nomad has ignited social media platforms. STAYs (Stray Kids’ fans) have flooded X (formerly Twitter), TikTok, and Instagram with excitement, predicting that the song could mark another global hit for the group.
Many fans are thrilled at the idea of hearing Stray Kids’ bold rap lines and powerful vocals over DJ Snake’s electrifying beats.
Industry observers are also taking note, calling this collaboration a “landmark moment” for the integration of K-pop into mainstream Western electronic music.
As collaborations between Asian and Western artists continue to grow, “In The Dark” may symbolize a new era of mutual recognition and creative partnership.
With Nomad arriving on November 7, 2025, expectations are sky-high.
The collaboration between DJ Snake and Stray Kids could redefine how cross-genre projects are approached, merging the polished intensity of K-pop with the raw energy of international electronic music.
Whether “In The Dark” turns out to be a hard-hitting club anthem or an atmospheric track with emotional depth, one thing is certain—it will spotlight both artists’ shared strengths: innovation, global vision, and fearless creativity.
As DJ Snake continues to expand his musical universe and Stray Kids ascend even higher in their global journey, “In The Dark” stands poised to become one of 2025’s most defining collaborations—an electrifying celebration of unity, artistry, and sound without borders.
