This milestone, reached in the early hours of January 3, 2026, marks a historic achievement for the group, solidifying their position as one of the most influential musical acts in the digital era.
A Record-Breaking Pace
What makes this achievement particularly remarkable is the unprecedented speed at which it was accomplished.
By adding another million followers in a mere three months, BABYMONSTER has demonstrated a growth rate that outpaces nearly all of their contemporaries, proving that their appeal is not just a trend but a sustained global phenomenon.
Content Mastery and Cumulative Success
The title track, along with subsequent music and performance videos for fan-favorite songs like “PSYCHO” and “SUPA DUPA LUV,” acted as a magnet for new viewers.
To date, the group’s channel has amassed a staggering 7 billion cumulative views. This is supported by a diverse portfolio of 15 different videos that have each surpassed 100 million views.
Beyond official music videos, the group’s “performance-first” strategy—showcasing their raw talent through live sessions and dance practices—has been instrumental in building a loyal fanbase, known as MONSTIEZ.
The Global Reach of [LOVE MONSTERS]
The digital success of BABYMONSTER is a reflection of their physical presence in the music world.
BABYMONSTER (Credit: YouTube)
The group is currently concluding their highly successful [LOVE MONSTERS] ASIA FAN CONCERT tour.
Spanning six major cities with 12 sold-out shows, the tour has allowed the seven members—Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita—to connect with fans on a personal level.
The final leg of the tour in Taipei has served as a victory lap for the group, coinciding with their latest YouTube record.
This synergy between live performances and digital engagement has created a powerful feedback loop: fans who see the group live are driven to their digital platforms, while the viral nature of their YouTube content ensures that every tour stop is a guaranteed sell-out.
Future Outlook: A New Era of K-Pop
As BABYMONSTER approaches their second anniversary, they have transitioned from “monster rookies” to established global icons.
Their ability to command such a massive audience on YouTube—a platform that serves as the primary gateway for international K-pop consumption—positions them as the primary heirs to the legacy of their YG predecessors.
With a perfect blend of vocal prowess, high-tier choreography, and relatable personality-driven content, BABYMONSTER is not just breaking records; they are redefining what it means to be a global superstar in the modern age.
In an impressive display of staying power, the South Korean girl group NMIXX has kicked off 2026 by reaching a new career milestone.
On January 2, 2026, the group’s hit track “Blue Valentine” earned its 10th music show win on KBS’s Music Bank.
Despite the song being released several months prior, its continued dominance on the charts has allowed the group to secure their first double-digit win for a single track, further cementing their status as one of the leading acts of the fourth generation.
Dominance on Music Bank
The win on Music Bank was particularly notable as it occurred during a “No Broadcast” week, where winners are announced via the show’s official website rather than a live televised episode.
NMIXX faced stiff competition but ultimately emerged victorious due to a massive lead in digital scores and fan voting.
This 10th trophy is a significant jump for the group, who previously saw their most wins for a single song with “DASH” (4 wins) and “See that?” (3 wins).
The longevity of “Blue Valentine” is a testament to its organic popularity. Released in October 2025 as the lead single of their first full-length studio album, the song has maintained a high position on major streaming platforms like Melon and Genie.
Fans, known as NSWER, have also played a crucial role, consistently mobilizing for “Music Bank’s” K-Chart voting to ensure the song remains a top contender even after official promotions ended.
A Year-End Legacy Carried into 2026
“Blue Valentine” was widely regarded as one of the definitive K-pop releases of 2025. The song was praised for its melancholic yet powerful pop-rock sound, moving away from the group’s earlier “MIXX POP” experimental style toward a more cohesive, vocally-driven anthem.
Its impact was reflected in year-end critics’ lists, with Billboard ranking the album at #2 on their “Best K-Pop Albums of 2025” list and The Hollywood Reporter naming the title track the #1 K-pop song of the year.
The 10th win marks the first music show trophy awarded in 2026, making NMIXX the first group to claim a victory in the new year.
This achievement brings the group’s total career music show wins to 21, a remarkable feat that showcases their steady growth since their debut in 2022.
NSWER’s Global Support and Future Prospects
The celebration of this milestone has been felt globally, with fans trending various hashtags on social media to congratulate the members—Haewon, Lily, Sullyoon, Bae, Jiwoo, and Kyujin.
The group’s ability to secure wins months after the promotional period has ended is a rare occurrence in the fast-paced K-pop industry, typically reserved for songs with immense public “GP” (General Public) appeal.
Currently, NMIXX is focusing on preparation for their upcoming international activities and solo concerts following the success of their [LOVE MONSTERS] ASIA FAN CONCERT participation.
With “Blue Valentine” still topping charts and winning awards, the momentum for their next comeback is at an all-time high.
Industry analysts suggest that this era has redefined NMIXX’s brand, proving that they can balance high-level performance with mainstream musicality.
As they continue to break their own records, the K-pop world eagerly awaits to see what the group will achieve in the remainder of 2026.
